Research On Media Participation In Municipal Social Governance

Media is an important participant in social governance,which is of great significance to the formation and maintenance of society.This paper studies the characteristics and laws of media’s participation in social governance,and its close relationship with the society.Taking L City Daily as an example,through phenomenon analysis,case analysis and theoretical analysis,it makes some thoughts on the present situation,problems and suggestions of L City Daily’s media participation in social governance.Starting from the practice of L-city daily media,policy subject reporting and public opinion supervision system in China,this paper carefully analyzes the present situation,problems and reasons of L-city daily media’s participation in social governance,and puts forward countermeasures and suggestions on how to improve L-city daily media’s participation in social governance by drawing lessons from the route of American mass media,so as to realize the two-way mutual benefit between media and society.That is to say,on the one hand,we can find the position of L daily media in the practice of social governance,and promote the realization of good governance.At the same time,in this process,we can find the right direction for the traditional media reform of L daily,and enhance the media communication power,influence and credibility.