Research On The Shaping Of Mission-oriented Party Image

At present,the importance of party image has become the consensus of political parties all over the world.As socialism with Chinese characteristics has entered a new era,the leadership of the Communist Party of China has entered a new historical juncture.Under the background of the new era,the CPC’s shaping of the image of a missionoriented party is not only the practice of "comprehensively governing the Party with strict discipline",but also the return of the CPC’s "original aspiration".It can not only promote people’s recognition of the Party,but also effectively respond to external challenges;It can not only guarantee the long-term ruling position,but also promote the benign development of the Party itself.Through the investigation of the party slogan in the new era,this paper analyzes its application,value and problems in the process of building the image of the mission-oriented party from the perspective of communication,and optimizes the path for these problems.In the first chapter of the introduction,this paper expounds the reason and significance of the topic,and makes a literature review of the research on missionoriented political parties,party images and party slogans in domestic and foreign academic circles,and then briefly describes the research ideas,research methods,as well as some difficulties,shortcomings and some innovations of this paper.The second chapter expounds the related concepts and theories.In the overview of the mission-oriented party image,the two pairs of concepts and connotations of mission-oriented party and party image are defined,the mission-oriented orientation of the CPC image in the new era is determined,and the theoretical origin of the mission-oriented party image is traced.Then it defines the concept of the party’s slogan in the new era and classifies it.Finally,it summarizes the characteristics of the party’s slogan in the new era.The third chapter discusses the application of the slogan of the Party in the image building of the missionoriented party in the new era and analyzes its value.In the application analysis,the slogans of the Party in the new era constitute various elements to show the image of the mission-oriented party,build the basic window of image publicity,and build the public opinion environment for the dissemination of the image of the mission-oriented party by guiding society.The specific value of the slogan of the Party in the new era lies in its ability to reduce the cost of image communication,expand the scope of image communication,ensure the accuracy of image building and deepen the recognition of the image in the process of building the image of the mission-oriented party.The fourth chapter analyzes the problems faced by the slogan of the Party in the process of building the image of the mission-oriented party.One is domestic long-term slogan slogan abuse of the status quo of the new era,the party’s influence on its image communication effect,the second is a complex social environment affects the new era party’s slogan for mission type party image shaping effect,three is to the popularity of the Internet era of new media to the slogan of traditional image creation medium caused a huge impact.In the fifth chapter,we optimize the way of building the image of mission-oriented party with slogans in the new era.The slogan of the Party in the new era must adhere to the unity of the three principles of party leadership,people-oriented and seeking truth from facts.In the content should continue to enrich around the mission image construction,in the form of continuous enrichment.At the same time,it is necessary to improve the system of the party’s slogans in the new era,and promote the systematic construction of the party’s slogans in the production,publicity,supervision and other aspects.