| The Communist Party of China is a Marxist political party that attaches great importance to its image building.The image of the Communist Party of China not only has internal stability,but also presents stage differences with the development of times and practice.Since the reform and opening up,the historical position of the Communist Party of China has undergone great changes,and the image building of the party faces many new challenges.In order to win the support and support of the people,the Party has been constantly exploring and innovating ways to build its image.The National Congress of the Party is not only the highest leading organ of the Party,but also an important platform to display the achievements of the Party’s leadership and declare the ruling philosophy.It is also an important window for people to observe the "what kind of party to build and how to build the Party",so it has an important position and role in shaping the image of the Party.Since the reform and opening up,the National Congress of the Party has played an important role in shaping the image of the party with its stable holding cycle,consistent theme and innovative form.This paper mainly discusses the path and specific content of the National Congress of the Party shaping the image of the Party since the reform and opening up,and elaborates on the following six aspects: The first part introduces the background and significance of the research in detail,summarizes the research status of this subject at home and abroad,and defines the concept of the relevant subject.The second part mainly focuses on the theoretical basis of the image building of the Communist Party of China,and systematically combs the understanding and discussion of the image building of the proletarian political party by Marxist classic writers and successive party leaders.The third part briefly reviews the history of the National Congress of the Party,analyzes its function as a political ceremony,and demonstrates the logical premise and basis of the National Congress shaping the image of the party.The fourth part,combined with the specific measures of the National Congress of the Party since the reform and opening up,summarizes the ways and means of the National Congress of the Party to shape the image of the Party since the reform and opening up,and extracts three ways of the political report,the convention ceremony,internal and external communication.The fifth part,based on the definition of the image of the Party mentioned above,explores the specific content of the image of the CPC shaped by the National Congress of the Party since the reform and opening up.The sixth part draws successful experience from the image building and publicity of the Party in the National Congress of the Party since the reform and opening up in order to provide useful ideas and inspiration for the party to strengthen the image building on the new journey. |