Research On "Two Public Opinion Fields" And The Construction Of Current Internet Ideological Work

In recent years,the Internet has become one of the dominant platforms for the dissemination of mainstream ideology,and it has also become the main space for the field of Chinese public opinion.Over the past two decades,with the development of Chinese media and the migration of the field of public opinion,the binary division of the two fields of public opinion in academic circles has developed from the original field of media public opinion and the field of oral public opinion to the field of traditional public opinion,the field of emerging public opinion,and then changed.Go to the official public opinion field and the folk public opinion field.At this stage,the Internet has become the main front of ideological work.Affected by the "fragmentation" of Internet information dissemination,the influence and attractiveness of mainstream ideology may be weakened;and "tribalization" makes mainstream ideological dissemination face extremes.The challenge of fermenting the ideological trend.In addition,there is a certain degree of disconnection between the two public opinion fields in the process of rapid change of media communication,mainly due to the lack of management functions of the "official public opinion field" and the failure to build a well-functioning ecology of the "folk opinion field".Therefore,in order to achieve greater overlap between the two public opinion fields,the content construction should adhere to the correct public opinion orientation and adhere to the unity of promoting positive energy and suppressing negative energy.Ecologically,efforts should be made to build a harmonious online public opinion environment,and constantly improve the working mechanism of my country’s online ideology.