Study On The Construction Of The Party’s People-friendly Image In The Era Of All Media

With the rapid development of information technology represented by the Internet,human society has entered the all media era.In terms of party image construction,the appearance of all media is playing an increasingly important role in the construction of the image of the CPC,and has become a very important link in the construction of the image of the CPC.How to grasp and respond to the opportunities and challenges brought by all media has become an important problem for the construction of the party’s image of the people.Under the all media era,if it wants to achieve good results in building the image of the people to the people,the Communist Party of China needs to strengthen the understanding of the regularity of the construction of the image of the Party,make full use of all media to promote the construction of mass work style,improve the working mechanism of all media,and optimize the all media era.This paper tries to use the literature research,comparative analysis in clear media and on the basis of the construction of the party’s populist image concept and logic,on the basis of the analysis,based on the media environment,the construction of the party’s populist image results and deficiencies,targeted to put forward the media era people image construction of the improvement of the path.The paper is divided into five parts:The first part is the basic problem of the image construction of the Communist Party of China in the all-media era.This part is the basis and premise of the specific research in this paper.By analyzing the conceptual connotation of the all-media era,the image of the party and the image of the people,this chapter can better understand and grasp the research object,and then analyze the factors in the construction of the image of the CPC in the all-media era.At the same time,through the combing and induction of the important discourse on the party’s image construction by Marxist classical writers and Chinese Communists,it has laid a certain theoretical foundation for the further construction of the party’s image of the people.The second part is the reality of the image construction of the CPC and the people in the all-media era.This part focuses on the party’s people image construction of the era background,all the analysis of the media era of the communist party of China populist image construction facing the opportunities and challenges,points out that in the present media era,the entire media for the communication between the party,the party people image propaganda,the party grasp the public opinion,education to guide the masses has brought certain opportunities,but at the same time also faces the party people image construction in the process of decentralized information dissemination,hostile forces attack,negative effects spread rapidly.The third part is the practical exploration of the image construction of the CPC in the era of all media.All media era background,the party on the construction of a series of exploration,such as adhere to the comprehensive governing party improve the party’s populist image,high quality to promote the construction of the people’s livelihood project people image,good online mass line establish the party’s populist image,innovative propaganda form and content to show the party’s populist image,strengthen the leadership of the whole media system maintain the party’s populist image,etc.The fourth part is the effectiveness and deficiency of the image construction of the Communist Party of China in the era of all media.In the continuous practice and exploration,the construction of the image of the Communist Party of China in the era of all media has achieved certain practical results:the party’s work style of the masses has been significantly improved;the media literacy and media governance of the leading cadres have been improved;the Party is more convenient and efficient to serve the masses.However,in this construction process,there is still an insufficient understanding of the use of all media to build the image of the people,the lack of the style and image construction of party members,the system of the party’s use of all media to carry out publicity work needs to be improved,and the construction of all media operation team needs to be strengthened.The fifth part,the perfect path of the image construction of the Communist Party of China in the era of all media.It proposes to strengthen the understanding of the law of the party’s image construction in the all-media era,strengthen the construction of the party’s mass work style,improve the mechanism of the party’s image construction and optimize the all-media environment.