Spatial And Temporal Evolution Characteristics And Governance Strategies Of Chinese Urban Brand Resources

Stand on our century-long struggle,China has entered a new stage of development and embarked on a new journey to fully build a modern socialist country.The high-quality development proposed in this context,focusing on the unbalanced and inadequate development of our country,combined with the supply-side structural reform,strives to carry the people’s pursuit of a high quality of life with balanced and high-quality public services.As an important symbol of high-quality development,strengthening brand building is an important way to meet the needs of the people for a better life.At present,the unbalanced development of urban brand resources in China has attracted the attention of scholars,and it is of certain research value to further understand the role and mechanism of the city distribution of brand resources in the process of high-quality urban development in China.Based on the data of China’s Top 500 Brands from World Brand Lab from 2004 to 2020,this paper analyzes the urban distribution pattern and temporal and spatial evolution of brand resources in China.First,it explores the spatial concentration degree and change of brand resources’urban distribution through the concentration CR index,and takes the differences between industries into consideration.The spatial concentration degree and change of brand resources in manufacturing and service industries are analyzed,and then the distribution difference of brand resources in different industries is explored.Secondly,Kernel density estimation is used to study the distribution and dynamic evolution of urban brand resources in China.On this basis,the spatial distribution pattern and dynamic evolution of urban brand resources in manufacturing and service industries are analyzed,and the city distribution and dynamic evolution law of brand resources in different industries are obtained.Finally,the Markov chain matrix is used to study the transfer probability of brand resources in urban development echelons,and the gradient transfer probability of brand resources in manufacturing and service industries is also analyzed,and the differences in the development and transfer of Chinese brand resources between industries are explored again.Through the above research,this paper finds that:first,the value of Chinese city brand resources is growing,and the concentration of Chinese city brand resources is high and constantly strengthening;Comparing brand resources with manufacturing industry and service industry,it is found that the value of brand resources in service industry grows most rapidly,and its spatial concentration is weakening over time,and the urban distribution of brand resources in service industry tends to be relatively balanced.Secondly,using Kernel density estimation analysis,it is found that the development level of brand resources in the whole country has been improved,and the development gap of brand resources among cities has gradually increased with time,and the uneven distribution of brand resources in cities has become prominent.Among various industries,the development level of brand resources in manufacturing and service industry has been improved as a whole,and the development gap is gradually increasing like the overall brand resources,but the change speed of brand resources in service industry is the slowest.Thirdly,through the study of Markov chain matrix,it can be seen that the change of urban brand resource development echelons in China is relatively stable,and the leapfrog development of brand resources is difficult,and the consolidation of low and high levels will increase the risk of widening the development gap of brand resources among cities.From the perspective of manufacturing industry and service industry,the spatial and regional transfer of urban brand resources in service industry is the most active,and the distribution equilibrium of brand resources in service industry is the strongest.This paper focuses on the spatial-temporal evolution of urban distribution of brand resources in China,this study relies on the spillover effect of the synergistic agglomeration theory,analyzes its causes from the perspectives of population flow,economic development level,brand-related policies and industrial base,and at the same time,based on the incentive effect of government regulation and purchase by giving full play to the criterion competition theory.The paper puts forward some countermeasures and suggestions to optimize the spatial distribution pattern of Chinese brand resources.First,improve the guarantee mechanism for service enterprises.Talent support,perfect supporting facilities,and financial optimization are indispensable.Second,the combination of internal and external promote the development of urban brand economy.We will develop distinctive and advantageous industries at home,strengthen coordination and cooperation with the outside world,and work together to open up the "double cycle" of development.Third,tell the story of brand value evaluation,social responsibility and cultural innovation,and drive brand development with innovative brand publicity,so as to win the mass market.Fourth,promote the transformation and upgrading of enterprises to further enhance brand influence.With the key core technology research as the starting point,vigorously develop the digital economy,strengthen the supply chain toughness of the industrial chain with the four fields of demand as the guidance,and create specialized and special new enterprises with the deep integration of the science and technology industry as the opportunity.