Analysis On Role Change Of County Government’s Investment Promotion In Zhe Jiang Province

China’s government has carried out investment promotion activities for nearly 40 years.During this period,the government is not only the builder of investment environment,but also the leader of investment promotion and investment promotion,carrying out various investment promotion activities,including project promotion,industrial policy formulation,project approval,etc.The specific historical environment in China has created the government-led investment attraction model,this model not only drives the rapid development of local social economy,but also provides a large number of jobs.Meanwhile,it also provides advanced technology and management experience,creating conditions for the improvement of people’s living standards.Along with the mature of market economy system in china,the current government-oriented way of attracting investment has been unable to meet the needs of the times.However,investment promotion is a market economy activity and should be followed some market principles.Market should play a decisive role in resources allocation.When the government focuses too much on the market,it causes a lot of problems,which will lead to resources-wasting and inefficiency、blind competition of local government and imbalance of government input and output,etc.In the modern market economy,the government should be primarily to provide public goods and services,economic regulation,market guidance,supervision and regulation,rather than act as the main players in the market,too much involved in the economic activities.The paper selects county the role of government investment promotion and capital introduction is transformed into the main line,the government function transformation theory and the theory of service-oriented government,to the government at the county level,investment promotion and capital introduction,these three important functions of the government of clear concept and scope of the research object,to its emergence and development rely on the important theory basis of summarized,Explore the role of county government in attracting investment under the market environment.Then,based on the role positioning and development environment of X County government,the case of investment attraction of local government is analyzed,and the role of government investment attraction is comprehensively analyzed,this paper analyzes the deep reasons for the problems in the process of investment attraction of X County government,and discusses the reasons for the problems in the process of investment attraction of X County government.Finally,it proposes the path for the county-level government represented by X County to transform its role in investment attraction,and makes it clear that the role of the government in investment attraction should be separated from the positioning of leading investment attraction,but should give full play to the due functions of the service-oriented government instead of completely leaving investment attraction attraction to the market.Policy guidance and industrial planning should be emphasized,investment environment should be optimized,market-oriented investment promotion methods should be explored,in order to provide reference for X County and the county-level government represented by X County to carry out investment promotion work better.