A Study On The Impact And Countermeasures Of Webcast Interaction On Youth Values

Internet technology and commercial capital are both driving webcasting to become one of the most popular forms of interaction nowadays,and webcasting is increasingly becoming an important area for the dissemination of value-based cultural products.In real life,modern young people face a series of problems such as "involution","social atomization","socialization of life" and "inner emptiness",which are difficult to self-determine.The need of youth to find their self-worth and spirituality coincides with the interactive properties of webcasting.Youth are in the contradictory period of self-awareness development and dependence on the outside world,and the phenomenon of "value misalignment" in webcasting may easily lead to the deviation or distortion of youth’s value perception.The thesis focuses on the communication practice of "live webcasting" and takes "youth values formation" as the research object,exploring how the communication system of live webcasting is embedded in the interaction of youth groups and has an impact on youth values.The thesis is as follows:Firstly,based on the dialectical relationship between "people and environment",the logical premise of the study is to clarify the impact of live webcasting on youth values and its application,taking into account the characteristics of information dissemination,the characteristics of values orientation of contemporary youth groups,and the dual encounter between live webcasting and youth values formation.Secondly,based on the fact that the network topology has given rise to new online social relationships and interpersonal interaction patterns,youth values may be in the process of being deconstructed or reshaped,demonstrating the real impact of current live online interactions on youth values from the perspective of value promotion and value dilemma.Thirdly,the influence of negative messages implied in the process elements on youth values is specifically explored around five process elements in live online interactions: recommendation mechanism,content creation,interaction mode,idolatry,and cohort effect.Fourthly,from the perspective of the environment and the psychological development law of youth "knowledge,emotion and intention",we will discuss how to eliminate the negative influence in the live broadcast platform,promote the integration of mainstream value-oriented content with the webcast communication mechanism,and maximize the value advantage of the webcast for the positive guidance of youth values.