Tentative Analysis Of The Effect Of The Webcast On The Youth Values

The social phenomenon is essentially a collection of values,and the difference lies in the inconsistency of their values.Depth of radiation in today’s society is the rapid development of mobile Internet technology,as an increasing hot,and the webcast wins public opinion nowadays in our country.It mirror reflects the group dynamics of Internet celebrities,the tuyere effect of network economy,and the spread of carnival psychological fermentation,thus have forming certain influence on the mainstream values spread,gradually becoming wider significance of social and public issues.Through the use of channels and styles to construct the metaphor of intervention,confrontation and even digestion of youth values,these influences tend to be the opposite of the mainstream discourse context;But the heat of the webcast also implied behind the group structure,the change of business model and cultural psychology,the response and feedback between identity formation and main bodies,at some level for the mainstream values for the spread of advancing with The Times.This article is from the basic connotation of webcast,theoretical analysis and empirical analysis of network broadcast in youth groups,interprets the basic framework of mobile Internet era about the live webcast,social context,probes into the thermal profile of the Internet phenomenon,further deconstruct the webcast in youth groups on the spread of the status quo,as well as to the youth values influence the level of thinking: the author tries to clarify the definition of webcast,characteristics,classification,defined the basic connotation;Through the process of historical evolution;with the help of mirror theory and revelry theory,the social context of webcast is projected;combined with questionnaire survey method,empirical analysis webcast for youth groups is how to set up the subjective and objective standard,create imaginative stratified,the existence of positive or negative value,and dominant or recessive in personalized manner to the youth,especially students in ideology,culture and behavior model of radiation,eventually become the youth about the political,economic,cultural,social,and public morality,the influence of the main value perspectives of career choice.So live webcast is produced in the specific meaning structure of specific metaphor,not only carrying the group on the collective imagination of society and values,but also the significance of its development,form the mainstream values spread and foster social macro control,media medium introspection,citizen micro rallying to expectations.The continuous interaction of webcast on the main level of mainstream values can be an important path for us to study the way of communication,channel of and influence of socialist core values.Based on cultured people,the purpose of the study for a more profound understanding of the importance of socialist core values spread,for the youth and the whole society to practice and cultivate the socialist core values,for the ideological and political education under the socialist core values to guide the formation of benign environment,has important significance.