Research On The Problems And Countermeasures Of Tourism Market Supervision In Yan’an City

The "Quality Power Construction Outline," which was released by the CPC Central Committee and the State Council,stated that "building a strong quality country is to promote high-quality development,promote China’s economic transformation from big to strong important measures,is an important way to meet the needs of the people’s good life.With the gradual and deep integration of culture and tourism,people’s growing demands for a better life on the supply of tourism products and services put forward new expectations,so the government-led tourism market supervision needs to respect the laws of the market and market forces,innovative tourism market supervision path,to improve the level of tourism management and services,regulate the tourism market order,and improve the tourism consumption experience.Due to its resource advantages,Yan’an City’s tourism industry has recently experienced a surge in growth;however,at the same time,the tourism market has gradually become chaotic,posing new opportunities and challenges for the city’s tourism market supervision.It has therefore become urgent to figure out how to support Yan’an’s cultural and tourism market prosperity and orderly restore anger as soon as possible in the post-epidemic period with scientific and precise supervision.This paper takes tourism market regulation in Yan’an as the research object,conducts research and analysis through comparative research,literature research method,in-depth interview method,combines responsive regulation theory,public interest theory,collaborative governance theory,and conducts a comprehensive and in-depth analysis of the problems in the regulatory system mechanism,regulatory body,regulatory basis,regulatory means and other aspects of tourism market regulation in Yan’an,by drawing on the relevant experience of domestic and foreign tourism By drawing on the relevant experience of tourism regulation at home and abroad,combined with the actual development of tourism market in Yan’an,the countermeasures and suggestions for improving the regulation of tourism market in Yan’an are proposed,which will inject inspiration for enhancing the comprehensive competitiveness of tourism industry in Yan’an,creating the brand characteristics of Yan’an and promoting the sustainable and healthy development of local economy and society,and also provide reference for the road of high-quality development of tourism market in Yan’an.