The Construction Of China’s Mainstream Ideology Discourse Powerin The Internet Age

Ideology is an important part of national soft power, the struggle never stops in the field of ideology, today’s game between ideology more show the voice of ideological struggle. The problem of Ideological discourse is big to influence the national development strategy and direction and small to influence personal thoughts and actions. The chairman Xi Jinping, emphasize that ideology is the party’s general secretary an extremely important work, which determines the destiny of the party, the national security and the national cohesion and centripetal force. And with the introduction and further development of Internet technology, the ideological struggle and voice for spread from real life to network position. Network as the most effective, most dominant medium of information dissemination, has brought C hina’s ideological deep and complicated influences. On the one hand, the network provides for the spread of mainstream ideology. On the other hand, the network also provides a convenient for western ideology penetration and the spread of a variety of mainstream ideology, at the same time, C hina’s software and hardware power network construction is weak, these all affect the network voice control, threatening the mainstream ideology of dominant position. Therefore, It is of great significance to strengthen network domain ideological construction and grasp the mainstream ideology discourse under the condition of network.This article is divided into four parts for discussing the topic: the first part, the introduction part, It mainly elaborated the background and significance of topics, summarizes the current research status at home and abroad and elaborated the content and method of the paper. The second part, the theory of interpretation, it mainly summarized the basic concept,the theory origin, the essence, the characteristics and function of ideology discourse thought. It strive to comprehensive understanding and interpretation of discourse. The third part, the realistic analysis, it analyzed the characteristics of the subconscious form the co ndition of network communication, network new environment brings to the mainstream ideology discourse. It mainly analyzes the influence of the challenges facing the construction of network. The fourth part, the path construction, it puts forward the basic principles of constructing network voice and effective pathdepending on the analyses of favorable conditions and existing problems of the third chapter. By taking diversity means such as strengthening the network position, strengthening the network public opinion control, attaching great importance to the network media public opinion propaganda role, establishing new network transmission mechanism, improving the network main body moral quality and strengthening the words themselves attractive to hold the mainstream ideology discourse power in the network.