Research On The Construction Of Discourse Power Of Mainstream Ideology In China In The Internet Era

In the Internet era,the construction of discourse power of China's mainstream ideology is related to the guiding position of Marxism in the spiritual and ideological level of the whole society,the ruling position of the Communist Party of China and the consolidation and development of the proletarian socialist state power,the goal of strengthening the country through socialist modernization and the ultimate realization of the "C hinese dream" of the great rejuvenation of the Chinese nation,It is not only an extremely important "lifeline" work,but also a "soft power" war that must be won.This paper analyzes that in the key historical stage of the rapid development of Internet information technology and the entry of socialism with C hinese characteristics into a new era,the construction of discourse power of China's mainstream ideology is facing unprecedented challenges,and there are potential crises in the aspects of cohesion,attraction,ce ntripetal force,influence and vitality,It can better grasp the reality of the construction of discourse power of mainstream ideology in C hina,and provide practical basis for further research.Horizontal analysis of the actual situation is to reveal the problems,while vertical carding of the historical process is to sum up the experience,draw lessons and draw laws,so as to provide scientific basis for further promoting the construction of the discourse power of C hina's mainstream ideology.By comparing the successful experiences and lessons of failure in the construction of mainstream ideological discourse power in capitalist countries represented by the United States and Singapore and socialist countries represented by the Soviet Union,this paper further combs the process of the construction of mainstream ideological discourse power in China,and points out that different countries The construction of discourse power of mainstream ideology in different times has its beneficial experience and inter nal laws.For China,in the face of unprecedented challenges and crises of discourse power,we should firmly grasp the leadership and management power of the construction of ideological discourse power,take the ideological construction of the Communist Party of China as the core of the construction of mainstream ideological discourse power,and actively grasp the laws of news and public opinion dissemination and ideological and political education in the Internet era,It is the basic work of the construction of discourse power of mainstream ideology in the context of Internet information technology change.In the Internet era,the construction of the discourse power of C hina's mainstream ideology must consolidate the leading position of Marxism in the ideological field of the whole Party and society,ensure that the Communist Party of C hina has always become the leading core of the cause of socialism with Chinese characteristics,help the goal of socialist modernization and the victory of the great caus e of the rejuvenation of the Chinese nation The goal is to enhance the influence of socialism with C hinese characteristics in the world;The basic principles are always the unity of political orientation and scientific rules of discourse power construction,the unity of unitary leadership and diversified discourse communication and coordination,and the unity of internal consolidation and innovation and external influence of discourse power construction;Efforts should be made from the following three aspects:governance system,content system and propaganda and education position construction: first,refine the subject of discourse right construction,improve the leadership system of discourse right,improve the management mechanism of discourse right,adap t to the environment of Internet information technology change,and build a scientific and reasonable mainstream consciousness discourse right governance system;Secondly,we should innovate the content of ideological discourse,construct the circle of ideological discourse,meet the spiritual and cultural pursuit of the people in the Internet age,and build a charming content system of mainstream ideological discourse power;Thirdly,we should make full use of the advantages of Internet technology to conso lidate and expand the propaganda channels of ideological discourse,adapt to the changes of new technology,strengthen and improve the education methods of ideological discourse,fully study the technical advantages of the Internet all media environment,a nd build and consolidate a strong propaganda and education position for the discourse power of mainstream ideology;Finally,to adapt to the changing challenges of the discourse communication space in the Internet all media environment,a battle of innovation and transformation of discourse communication mode is launched,which is characterized by the isomorphism of life topics,the supremacy of interactive communication,and the priority of mass technology winning and experience,involving three fields of communication content reconstruction,communication method transformation,and communication form reconstruction,In order to improve the level and quality of China's mainstream ideology discourse power construction.The purpose of this paper is to construct a complete theoretical system of discourse power construction of mainstream ideology in the Internet era,On the basis of solving the practical problems,we should strive to create a new situation in the theory of the construction of the ideological discourse power of socialism with Chinese characteristics,and contribute our own efforts to enrich and develop the theory of Marxism with Chinese characteristics and promote the innovation and development of Marxism in contemporary C hina.