Research On The Improvement Of Farmers’ Digital Literacy Under The Background Of Digital Village Strategy

The new generation of information technology innovation continues to give birth to new technologies,new products and new models,and promote the profound transformation of China’s rural economic pattern and industrial form.Since the 18 th National Congress of the Communist Party of China,China has attached great importance to the modernization of digital agriculture and rural areas,implemented the digital village strategy,and vigorously promoted the development of "Internet +" modern agriculture.Under the new development background,farmers as the main body of digital village construction,improving farmers’ digital literacy is an inevitable requirement for digital village construction,and it is also an important measure to achieve comprehensive rural revitalization.The improvement of farmers’ digital literacy under the background of digital village strategy is crucial,and its cultivation and promotion have a deep theoretical foundation.The classical Marxist theory on the role of science and technology in promoting the development of productive forces and the all-round development of man provides a profound theoretical basis for the study of this paper.The important role of Sinicized Marxism on scientific and technological innovation and the improvement of farmers’ quality and literacy provide important academic support for this study.The improvement of farmers’ digital literacy is an inevitable requirement for the development of rural digital economy,digital governance construction and information services to benefit the people,and it is also a key measure to enhance the endogenous driving force of digital rural development,break the gap between urban and rural residents’ digital literacy,and improve the production and quality of life of rural residents.The construction of digital villages in China started late,and the historical process of improving farmers’ digital literacy was relatively short.Overall,the improvement of China’s farmers’ digital literacy can be divided into three stages.At the beginning of the new century,the digital consciousness of farmers began to germinate.With the continuous development of rural informatization in China,farmers’ digital awareness and digital skills have been developed.Since the new era,due to the in-depth advancement of agricultural and rural modernization,the digital use ability and innovation ability of Chinese farmers’ digital awareness have accelerated.Under the background of digital village strategy,opportunities and challenges exist for the improvement of farmers’ digital literacy.The wide application of a new generation of network information technology,the continuous improvement of rural network infrastructure,and the government’s great attention to the improvement of farmers’ digital literacy have brought good development opportunities for the improvement of farmers’ digital literacy,and farmers’ digital acquisition,digital use and digital innovation capabilities have been improved.However,there are still many practical difficulties in the improvement of farmers’ digital literacy in China,and the lack of farmers’ digital literacy cultivation subjects,the shortage of cultivation resources,and the imperfect cultivation policies hinder the rapid improvement of China’s farmers’ digital literacy.Improving farmers’ digital literacy is the "last mile" of building digital villages.In the context of the digital village strategy,to improve the digital literacy of farmers,efforts need to be made in the aspects of subject awareness,supply system and institutional guarantee.First of all,it is necessary to strengthen the main position of farmers’ digital literacy cultivation,and give full play to the role of grassroots organization leadership and farmers’ subjectivity;Secondly,it is necessary to build a high-quality rural digital supply system,increase the supply of rural digital talents,increase the supply of high-quality digital resources,and attract more social resources to participate;Finally,it is necessary to build a digital literacy cultivation system for farmers,improve the content and form of digital literacy cultivation for farmers,build a policy guarantee mechanism for the improvement of farmers’ digital literacy,and build a diversified publicity system for the improvement of farmers’ digital literacy.