| Political ceremony as an important political activity,can be in the form of performance will be a symbolic symbols,cultural and historical significance of the rhetoric is passed to the ceremony to participate in the group,and raised the national mainstream ideology,values,beliefs,and other subtle engraved in the public mind,eventually rise to reveal the effect of national political order,embodies social consensus.As an important branch of political ceremony,ceremonial ceremony constructs the identity of individual citizens’ country and party through shaping national image.July 1 as the birthday anniversary of the Communist Party of China,is a time node of great historical significance.The celebration of the centenary of the Founding of the Communist Party of China(CPC)held on July 1,2021 in Tian ’anmen Square is the first celebration held on the occasion of the Party’s birthday since the founding of the People’s Republic of China.At the same time,it is also an important political means adopted by the CPC Central Committee to unite the social centripetal force and strengthen individual citizens’ party identity.Taking the centennial celebration of the founding of the Party as an example,this study sorted out and carefully read the picture symbols of the live video and the video barrage after secondary transmission.At the same time,interpretative text analysis method is used to analyze the meaning behind the samples by taking 28,590 bullet video clips collected from July 1 to December 30,2021 as samples.The research holds that in the centennial congress of the Founding of the Party,ritual groups decode ritual symbols through physical or virtual joint presence.When individuals achieve high intensity emotional resonance,they also achieve temporary identity equality.At this moment,the feelings of pride and belonging among individuals are blended and the new vision of the party,the country and the society is extended,and the legitimacy of the state power is powerfully explained.The widespread dissemination of political ceremony depends on the profound mass base and the deep party identification among individuals.As an important political ceremony of China,the centennial Congress of the Founding of the Party shows the grand spirit and solemn national image of a great country externally,and internally awakens and reshapes the collective memory and national identity of the people.At present,when post-modernism destroys the sanctity of ritual,collective memory forgots and intergenerational communication weakens the intensity of ritual,we can only make full use of symbolic symbols,strengthen the interaction between ritual and the masses,and enhance the after-effects of ritual communication to further perfect the communication efficacy of political ritual. |