Using The Official WeChat Public Account Of Colleges And Universities To Carry Out Research On Party History Learning And Education For College Student

From 1921 to 2021,the Communist Party of China has gone through one hundred years of great ups and downs.It is the best textbook and nutrient for us to carry out the study and education of Party history.As builders and successors of socialism,college students’ knowledge and understanding of Party history affects their confidence in the road of socialism with Chinese characteristics and is related to the future fate of the Party and the country.It is of great significance for universities to carry out in-depth study and education of Party history,guide university students to draw wisdom and strength from learning Party history,and continuously cultivate the spirit of family and country and mission,in order to implement the fundamental task of establishing moral education and undertake the mission of "educating people for the Party and educating talents for the country".With the rapid development of Internet information technology,new media are widely used in the field of education and teaching.The official We Chat public number of colleges and universities as a new campus media is an important channel for college students to get information and knowledge,and also an important carrier for colleges and universities to grasp the ideological discourse.To firmly grasp the nurturing advantages of official We Chat public numbers of colleges and universities,make good use of this vivid carrier,organically integrate Party history learning and education with new media,enrich and expand the channels of Party history learning and education for college students,and help promote the normalization and long-term effect of Party history learning and education.This study takes four colleges and universities in Yunnan as the research objects,and through literature research method,content analysis method,questionnaire survey method and interview method,the current situation of using the official We Chat public number to carry out the Party history learning and education for college students is carefully investigated by combining the important discourse of General Secretary Xi Jinping on Party history learning and education,ideological and political education carrier theory,and use and satisfaction theory.Firstly,we consult relevant materials and,on the basis of the existing research results,sort out and summarize the theoretical basis and practical basis of the official We Chat public numbers of colleges and universities,the concepts of Party history learning education of college students,and the use of official We Chat public numbers of colleges and universities to carry out Party history learning education of college students,so as to lay the foundation for the subsequent research.Secondly,through the statistics of Party history education tweets on official We Chat public numbers of four universities in Yunnan,the questionnaire survey of college students and the interview of the operation manager of official We Chat public numbers of universities,we understand the specific situation of using official We Chat public numbers to carry out Party history learning education for college students,and provide data support for this study.The survey results show that the use rate of official We Chat public numbers in universities is high among college students,and the work of innovative Party history learning education in universities is generally recognized by teachers and students before using We Chat public numbers,and all universities have started practical exploration of this work.However,at the same time,some development difficulties have been encountered:firstly,the application of We Chat public number is superficial;secondly,the content production of Party history education lacks innovation;thirdly,the reading enthusiasm of college students needs to be improved;fourthly,the ability of using education carrier needs to be strengthened.In view of the above development dilemma,this paper combines the problem attribution from the four aspects of change concept,content optimization,operation guarantee,carrier application capacity,etc.to put forward the corresponding path out of trouble.The first is to build a new position of Party history education through the concept of change;the second is to meet the needs and expectations of college students through content optimization;the third is to improve the construction of official We Chat platform of colleges and universities through operation guarantee;the fourth is to create a strong atmosphere of Party history learning and education through carrier application.