| In modern politics,one of the foundations of a smoothly functioning state system is smooth political communication.Policy propaganda,as the main means to achieve effective political communication between the CPC and the masses,is one of the important contents of contemporary political work in China,in which policy propaganda mainly focuses on the Party’s relevant ideological policies and the actual social situation as the subject of propaganda,and explains the general policies of the Party and the people’s government as the important content of propaganda,and at the same time,through a language logical structure that facilitates communication and interaction with the masses,a two-way interactive exchange of political information is carried out between the CPC and the people,thus achieving effective political communication for the purpose of political identity.At the same time,through a linguistic and logical structure that facilitates communication and interaction with the masses,a two-way interactive exchange of political information is carried out between the CPC and the people,thus realising the purpose of effective political communication to achieve political identity and thereby constructing the legitimacy base of the CPC.Based on the theory of political communication,this article analyses the logic of the operation of policy propaganda and the current situation of the systematic and institutionalised development of policy propaganda since the 19 th National Congress in an attempt to present the basic operation process of policy propaganda.Policy advocacy is an important part of the Party’s ideological and theoretical dissemination and political communication work,so it is crucial to analyse policy advocacy.The first part of the paper is divided into six sections.The first part is an introduction,which outlines the rationale for the study,collates the research findings on the concepts of political communication and policy advocacy,and sets out the framework for the study.It also describes the research methods and sources used in this paper,and introduces the theoretical foundations and definitions of key concepts needed for this study,clarifying the concepts of political communication and policy advocacy.The second part introduces the logic of the operation of policy advocacy as a form of political communication,including the subjects and targets of policy advocacy,the main contents of policy advocacy and the forms of policy advocacy and the construction of the discourse of policy advocacy and the flow of political information in the process of advocacy,clarifying the process of the development of policy advocacy and its main political communication role,and thus effectively playing an important role in promoting the political communication role of policy advocacy.The third to the fifth part introduces the political message flow of the19 th National Congress.Part III to Part V introduce the necessary background and necessity of policy advocacy since the 19 th National Congress,the specific operational status of policy advocacy since the 19 th National Congress and the political communication effectiveness brought about by policy advocacy since the 19 th National Congress,detailing the subjects of policy advocacy since the 19 th National Congress,the objects of advocacy,the distinctive features of advocacy,the conditions on which the political communication function of policy advocacy since the 19 th National Congress relies,and the political communication effectiveness brought about by policy advocacy since the 19 th National Congress.It then analyses and deduces how the policy propaganda since the 19 th National Congress has been carried out to enhance communication with the public.The sixth section concludes by explaining how policy propaganda has effectively achieved political communication between the Communist Party of China and the masses. |
