| The for-profit occupational crackdown on counterfeiting is a social phenomenon with Chinese characteristics that has gradually emerged with the implementation of the Consumer Protection Law and the Food Safety Law,mainly due to their punitive damages provisions.This phenomenon is a "double-edged sword".On the one hand,it can play a role in supervising the illegal operation of enterprises to a certain extent.While on the other hand,without correct guidance,there will be adverse effects of destroying social fairness and order,diverting administrative and judicial resources,and hindering the development of enterprises.The purpose of this paper is to study the for-profit occupational anti-counterfeiting behavior and put forward countermeasures to optimize the government regulation,so as to use its positive supervisory role to promote its inclusion in social co-governance,and finally make this phenomenon healthy.This paper mainly adopts the method of statistical analysis,case analysis and interview research.The concept,development,characteristics and causes of for-profit occupational anti-counterfeiting behavior are systematically discussed.Adopt the theory of government governance and social governance,this paper puts forward the theoretical basis for the management of for-profit occupational anti-counterfeiting behavior.By analyzing the reasons and characteristics of for-profit occupational anti-counterfeiting behavior,this paper puts forward the following countermeasures and suggestions: First,the government should improve its own administrative capabilities.Second,clarify the legal positioning of for-profit occupational anti-counterfeiting behavior and formulate effective definition standards.By unifying the scope of rewards and punishments,replacing supervision with rewards,and using the internal driving force of for-profit professional anti-counterfeiters to achieve standardized management of their behavior.Thirdly,the government encourages and guides occupational anti-counterfeiting behaviors targeting defects in goods and services.Help professional anti-counterfeiters transform,establish professional anti-counterfeiting associations to achieve self-discipline and self-management.Fourth,guide enterprises,industry associations,media,the public and other diverse social subjects participate in co-governance,standardize enterprise management,establish correct public opinion orientation,and enhance the public’s legal awareness and ability to distinguish right from wrong. |