Research On Discourse Communication Of Ideological And Political Education In Colleges And Universities From The Perspective Of Algorithm Recommendation

In the field of ideological and political education,research on "discourse" has always been a hot topic and focus.Especially in the era of new media,with the flourishing development of information technologies such as algorithm recommendation,the relationship between educators and learners in the process of discourse communication has undergone significant changes,overturning the discourse communication pattern of the traditional media era.Therefore,it is of great significance for college ideological and political educators to enhance the dissemination and influence of discourse in the context of algorithm recommendation technology empowerment.Based on this,this paper will examine the current situation of college ideological and political education discourse communication under the perspective of algorithmic recommendation,and put forward a comprehensive outlook for optimizing college ideological and political education discourse communication in the next stage.In the field of ideological and political education,the research around "discourse" has always been a hot spot and focus.Especially in the era of new media,information technology such as algorithmic recommendation has flourished and overturned the pattern of discourse communication in the traditional media era,and the relationship between educators and educated people in the process of discourse communication has also changed significantly.Therefore,it is very important to study how to improve the power and influence of discourse dissemination in the context of the empowerment of algorithmic recommendation technology in college ideological and political education.Based on this,the article will examine the current situation of college ideological and political education discourse communication in the context of algorithmic recommendation and put forward a comprehensive outlook for optimizing college ideological and political education discourse communication in the next stage.The article uses the survey method and interdisciplinary research method to discuss in detail the dissemination of ideological and political education discourse in colleges and universities from five parts.The first part is the introduction.The background of the topic,the significance of the research,the current situation of domestic and foreign research,the research ideas and methods,and the innovation of the thesis are explained.The second part,the research basis of the discourse communication of ideological and political education in colleges and universities in the field of algorithmic recommendation.The basic concepts of discourse,discourse communication,college ideological and political education discourse and algorithmic recommendation are defined;then a brief theoretical exposition is made around the Marxist concept of language,the important discourse of the main leaders of the Communist Party of China on propaganda and ideological work and the theory of ideological and political education;finally,the communication and discourse knowledge drawn from the article is analyzed.In the third part,the characteristics and values of the discourse communication of ideological and political education in colleges and universities under the perspective of algorithmic recommendation.Through analyzing the operation mechanism of algorithm recommendation technology,the three characteristics of effective interaction of the main body of college ideological and political education discourse communication,full coverage of the communication space and diversification of the communication content in the domain of algorithm recommendation are explained.It also analyzes three values of the dissemination of ideological and political education discourse in colleges and universities in the field of algorithmic recommendation,namely,it is an important weapon to maintain ideology,an important guarantee to enhance the cohesion of Chinese nation,and an important means to guide the healthy development of public opinion.The fourth part is a realistic investigation of the dissemination of ideological and political education discourse in colleges and universities under the domain of algorithmic recommendation.In this chapter,through the questionnaire survey method,the current discourse dissemination of ideological and political education in colleges and universities is effective in four aspects:the carrier of discourse dissemination tends to be diversified,the richness of discourse dissemination content is continuously enhanced,the autonomy of discourse dissemination subjects is improved,and the communication rate of discourse dissemination is continuously improved.It also focuses on the analysis of four problems faced by the dissemination of ideological and political education discourse in colleges and universities:the decentered recommendation method weakens the guiding power of the dissemination of ideological and political education discourse in colleges and universities,the fragmented dissemination method weakens the radiation power of the dissemination of ideological and political education discourse in colleges and universities,the narrow recommendation method dissolves the control power of the dissemination of ideological and political education discourse in colleges and universities,and the network platform construction problem reduces the infectious power of the dissemination of ideological and political education discourse in colleges and universities.The fifth part is about the algorithm recommendation.In the fifth part,the algorithm recommends the thinking of benign dissemination of college ideological and political education discourse in the field.Based on the realistic investigation of the discourse dissemination of college ideological and political education in Chapter 4,this chapter puts forward four aspects of thinking,which are: integrating algorithm: improving the subject’s literacy and mastering the initiative of discourse dissemination;optimizing algorithm: realizing paradigm shift and enhancing the influence of discourse dissemination;harnessing algorithm: implementing spatial governance and purifying the network environment of discourse dissemination;leading algorithm: optimizing the network platform and growing the position of discourse dissemination.Through the analysis and argumentation of this paper,we hope to expand the radiating power of the discourse dissemination of ideological and political education in colleges and universities.