Research On Communication Of Network Ideological And Political Education For College Students

For now contemporary college students have developed into a special group with a considerable scale,on the one hand,they have high scientific and cultural literacy and have become a new force for national construction,on the other hand,they have problems of immature ideological and political concepts and unstable social behavior,which is becoming more and more prominent in today’s deepening network exchanges,and Internet ideological and political education should be strengthened.However,due to the virtual nature of the network and the uncertainty of mutual understanding between the two sides,it is difficult for online ideological and political education to achieve the expected results.The communication of online ideological and political education for college students is a digital education practice that realizes the harmonious integration of mainstream ideological information supply and college students’ independent needs through equal communication and emotional interaction in the network information ecology,and promotes the comprehensive improvement of college students’ ideological,political and moral quality in the cycle of information transmission and feedback.Online ideological and political education focusing on communication can truly enable educators and college students to achieve online mutual access,and is an important way to break through the bottleneck of current online ideological and political education.This paper comprehensively uses a variety of research methods to explore multiple strategies to solve the above problems.Firstly,the concept,theoretical basis and effectiveness requirements of college students’ online ideological and political education communication are explained.At present,there are few studies on it,and there is no conclusion on the interpretation of the concept,but the research on online ideological and political education of college students with a large overlap is relatively mature.In addition,this network communication activity has four characteristics: the unity of equality and creativity of communication subjects,the unity of limitation and openness of communication content,the unity of guidance and emotion of the communication process,and the unity of generative and reflective communication results.It focuses on two-way communication and interaction,strengthens the connection between educators and college students through network channels,and improves the effect of online ideological and political education for college students.Secondly,the current situation and influencing factors of college students’ online ideological and political education communication were analyzed.From the practical point of view,the current communication environment of online communication for college students has initially taken shape,and communication methods have been continuously innovated,accumulating a lot of useful experience,but there are still shortcomings such as the absence of educator networks and passive communication among college students,the narrowing of the scope of communication content and its fragmentation of communication,the imbalance between socialization orientation and individual care,and the cold processing and low implementation of feedback information,so as to establish a set of effective network communication mechanism.The third is to put forward the optimization strategy.This is the logical objective of this study,which is to reach the conclusion of "how to do" on the basis of solving the "what" and "why".Combining with the analysis of various factors affecting the communication of college students’ ideological and political education on the Internet,it puts forward targeted optimization strategies.Finally,an optimization strategy for college students’ online ideological and political education communication is proposed.This is the logical purpose of this study,and put forward a targeted optimization strategy based on the factors.Including the improvement of the literacy of both sides of education,the guarantee of equal communication status,the construction of content methods,the shaping of communication environment,the construction of communication systems,the construction of communication platforms,the update of communication technology,etc.,this paper puts forward the thinking of improving the communication of college students’ online ideological and political education in multiple dimensions.