Research On Emotional Mobilization Of Patriotic Short Videos

Under the empowerment of media technology,short videos have broken the traditional news industry ecosystem with their fast delivery,wide coverage,high participation,and diverse forms of dissemination.As a new form of reporting public events,short videos have the characteristics of rich information,fast dissemination speed,strong emotional appeal,and multimodal element implantation,which can quickly attract user attention in the reporting of public events.However,in existing research,there is relatively little attention paid to the systematic elements of emotional impact in short videos.In 2022,the short video of "The Return of Volunteers’ Remains" attracted widespread attention from the public to the issue of patriotism.Mobilization strategies and mainstream ideological agenda guidance played a crucial role in the online dissemination of this public event.This study takes patriotic short videos as the research object,and explores the transmission mechanism and mobilization strategy of patriotic short videos on the Tiktok platform under the framework of emotional politics theory.The research takes the Tiktok short video of "volunteer remains returning to China" as an example,and uses case analysis and content analysis to conduct empirical research.The study conducts a structural analysis from four aspects: media,cognition,state emotion,and tone emotion.The main body is divided into three parts: first,construct coding categories,and sort out the media presentation from the perspectives of emotion and effect,media type,visual elements,auditory elements,text content,and cognitive types;Then,from the four aspects of media representation,ritual sharing,opposing identification,and collective memory,analyze the related elements and internal mechanisms of emotional mobilization in the short video of "returning the remains of the volunteer army";Finally,from the four aspects of presentation,meaning,context,and historical facts,propose emotional mobilization strategies for short videos to enhance public patriotism and identity awareness.Research has found that short videos produce patriotic emotions through discourse and technology,construct a spiritual community to convey patriotic emotions,shape patriotic emotions in "group anger",and deepen patriotic emotions with historical symbols.At the media level,patriotic short videos utilize close-up shots,military songs,and other accompanying texts to activate patriotic emotions,and deeply participate in circle communication with topic tags.At the cognitive level,the dual paths of "emotion cognition behavior" and "cognition emotion behavior" are implemented,and the emotional interaction ritual chain is formed through ritual performance to promote the transmission and accumulation of emotional energy.At the emotional level,the subject type is composed of "pride","comfort",and "respect",along with "anger" in a specific context.From two orientations,through value transmission and opposing identification,it forms an "imagined political community".At the emotional level of the tone,the negative emotions in the cyberspace are quite significant,but patriotic emotions have always been the fundamental emotions shared by the public.They are presented in revolutionary narratives such as symbols,images,and frameworks in the new media space,and are also linked to modern contexts such as individual cognition,group psychology,social structure,and historical facts.Therefore,the study proposes mobilization strategies for promoting patriotism through short videos:adhering to mainstream value orientation and innovating media presentation;Arousing patriotic emotions and highlighting symbolic significance;Enrich the context of patriotism and promote emotional transformation;Promote the reverse integration of short videos and disseminate historical facts.This article deepens the theoretical research on emotional mobilization in short videos,and on this basis,the advantageous mechanisms of patriotic dissemination in various new media are still worth further exploration.In the era of human-machine interaction,not being constrained by emotional irrationality and technological counter domestication is a necessary content to enhance the literacy of intelligent media.