Emotional Mobilization In Election Politics

This article mainly draws on the theory of sentiment and political rhetoric in the study of social protest,uses Trump's Twitter article published in the presidential election of the United States and its influence on communications as a sample to discuss Trump's spread on social media.Strategies and attempts to analyze the emotional factors that contributed to the victory of the Trump election and the actual impact it has produced.This article believes that Trump was skilled in using political rhetoric strategies of emotional mobilization and other narratives,making full use of emotional factors to arouse the resonance of voters,gain political approval,and continue to complete political persuasion with the help of self-promoted and widely spread social media.In order to change the political attitude of some voters.Usually in political elections,the good persuasive effect that can be achieved by political rhetoric is that it can bring victory to elections using rhetorical subjects.From this perspective,Trump's political rhetoric strategy is successful,but when the politician's rhetoric becomes just a means to gain and establish the �legitimateness� of leadership,emotional factors become the key to voter's political vote.Not only did the political elections in a democratic country become a political show,it also causes the �torn� of society.