A Study On The Design Of University’s E-commerce Platform For Innovation And Entrepreneurship Based On Internet

With the rapid development of Internet,e-commerce as the future trade development direction is booming.Internet + is in full swing in all walks of life,especially in business.Our country calls for mass entrepreneurship and innovation.College students as the higher education population are encouraged to start new business with innovative thinking to facilitate social progress.Therefore,to combine innovative entrepreneurship with e-commerce is a win-win game.China’s current university innovation and entrepreneurship platform mainly focuses on theoretical teaching,such as entrepreneurship psychological assessment software,industrial and commercial enterprise registration simulation,etc.There are few e-commerce platforms for college students to participate in innovative entrepreneurship practice.Under this premise,it has important practical guiding significance to explore the Internet+ universities innovation and entrepreneurship e-commerce platform.First of all,This thesis in the national strategy of Internet + entrepreneurship and innovation on the Internet based on the analysis of the background,this thesis expounds the connotation and essence of Internet,analyzed the research status of e-commerce platform of colleges and universities at home and abroad,points out the innovation in colleges and universities business e-commerce platform is of great significance,based on this,puts forward the main content of this topic research and methods and research significance.Second,on e-commerce platform construction and after requirement analysis and feasibility analysis,according to the construction of campus B2 C e-commerce site as the research background,around the system in the infrastructure,commodity management,order management,membership management,activity management,content management and application management aspects of the functional requirements,and by using unified modeling language(UML)for modeling analysis,extract the website system use cases and participants,in the form of a use case diagrams show the website system structure and relationship of each part.Third,in the platform design,the overall structure of the web site,each function module and database design,respectively presents the general structure,module program flow chart and database E-R diagram,and detailed design of the relational tables.At the end of this thesis,the B2 C electronic mall is designed based on B/S architecture,using PHP technology,mysql database and ECShop template development.The practical application shows that the website has stable performance,complete functions,novel design and friendly interface,and provides the basic platform for online B2 C transactions.