Research On The Management Mode And Its’ Evaluation Of The "I&E" E-Commerce Training Base

The education of innovations and entrepreneurship has become the strongest pusher for China’s higher education reform.In order to deepen reform for innovations and entrepreneurship education of universities’ e-commerce majors,universities and related enterprises should cooperate to construct the “ I&E”(Innovative and Entrepreneurial)e-commerce practice base,which should employ advanced management mode and fully support for cultivating the innovative and entrepreneurial talent.Longyan University,which is a local higher education institution,established Qimai Innovation Park with government of Dongxiao Town of Longyan in 2015,where undergraduates can start their own business,find an internship and join in R&D in this comprehensive incubation base.This paper tries to study the management mode and its’ evaluation of the “I&E” e-commerce practice base,with Qimai Innovation Park as an example.First,the paper does an investigation into the management mode of this park by questionnaires based on the C management mode,using “Questionnaire Star” website.Second,the paper uses the SWOT analytical method to analyze the superiority,weakness,opportunity and threat of this management mode.Third,the paper proposes and design an open management mode for the “I&E” e-commerce practice base,including establishing information free management platform,functional structure optimization of inner team,risk avoidance for team and human resource incentive mechanism.Forth,the paper construct an evaluation index system for the management mode of the “I&E” e-commerce practice base,based on the principles of system opening and the “human-oriented” thinking of the C management mode.In the evaluation index system,each index has its own weights.Following,the evaluation index system is used to evaluate the open management mode of Qimai Innovation Park.The paper proposes an open management mode and its’ evaluation index system of the “I&E” e-commerce practice base,with Qimai Innovation Park as an example.The work of the paper can be beneficial to the construction,management and evaluation of the ecommerce practice bases.