| On July 31,2015,Beijing and Zhangjiakou successfully applied for the Olympic Games,and the ice and snow field service industry gradually changed from cold resources to hot economy,which attracted high attention from the national level and social field.This paper takes Zhangjiakou,a city where ice and snow resources gather,as the object to study the development status of ice and snow field service industry in Zhangjiakou.First snow industry by means of literature analysis and the research status in the field of ice and snow ground services,through Cite Space analysis was carried out on the ice field visualization analysis,explore the study authors,research institutes and research hotspot,secondly by questionnaire and on-the-spot investigation method on basis of Zhangjiakou snow ground resource,the development scale,facilities services in-depth research,again using investment growth model to analyze the economic benefits of Zhangjiakou snow ground services,The final analysis it is concluded that snow and ice ground services exist Zhangjiakou small ice field service ability needs to improve the hardware facilities,field workers,extreme lack of snow and ice,snow and ice field operation project of a single,homogeneous competition seriously,ice and snow high-end problems such as supply and actual demand disconnect phenomenon,to solve these problems the author in-depth digging,put forward to strengthen the construction of small and medium-sized snow ground supporting facilities,improve the quality of field service;Comprehensive construction of ice and snow talent training system,improve the ice and snow service quality;Differentiated management according to local conditions,shaping brand characteristics;To build a service platform for ice and snow venues and establish a long-term cooperation mechanism through joint operation;Standardize the market order and promote the construction of ice and snow field service standardization system. |
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