Research On The Reproduction Of Fan Culture In Online Game Virtual Community From The Perspective Of Interactive Ritual Chain

Virtual communities play a very important role in the development of the Internet.Virtual communities represented by microblog and Baidu Post Bar are becoming more and more mature.With the prosperity and development of online games in recent years,game communities play a very important role in virtual communities.In the online game virtual community,the fan group has significant characteristics different from other fan groups.The fan culture is constantly enriched and developed.The fan group shows strong cultural productivity and creativity and has become an important part of community interaction.Under the Internet environment,fan groups can complete the interaction ceremony through virtual body presence in the community.They produce and interact with text symbols in the community,build a unique fan culture,and imperceptibly cultivate their sense of identity and belonging to the group and themselves by participating in various activities in the community.In order to explore the phenomenon of fan cultural reproduction and the interaction between fans in online game virtual community,this study,from the perspective of "interactive ritual chain theory",takes the current popular game "the fifth personality super talk" as the research object,summarizes the characteristics of fan cultural reproduction in the game community,and explores the motivation of fan groups in the game community for cultural reproduction,Then it explains the results and significance of the interactive ceremony of fan culture reproduction in the online game virtual community from the perspective of communication.After combing the previous research on interactive ritual chain,fan culture and online games,this research can be roughly divided into three parts.The first part studies the motivation of fans’ participation in cultural reproduction in the community by means of questionnaire survey.On the basis of reading a large number of relevant literature and combining with questionnaire interviews,it builds a research model and puts forward corresponding hypotheses.It analyzes and draws conclusions through SPSS,so as to provide ideas for the next study on the formation,results and significance of fans’ cultural reproduction interactive ritual chain in the game community.The second part explains the reproduction process of fan culture in the game community,analyzes the content of text symbols,and summarizes the characteristics of fan culture reproduction in the game community.Text symbols are the material carriers for the interaction and communication of fan groups in the community.The reproduction of fan culture depends on text symbols.Fan groups use text symbols to participate in the interaction and realize the construction of self and reality.Then,based on Collins’s "interactive ritual chain theoretical model",it is concluded that "the fifth personality super talk" has the ability to form an interactive ritual chain for the reproduction of fan culture,and summarizes the role of the formation of the interactive ritual on the reproduction of fan culture.The third part summarizes the results and significance of fans’ participation in the interactive cycle of cultural reproduction in the online game virtual community under the condition of the formation of the interactive ceremony chain of fan cultural reproduction.Finally,it summarizes and explains the negative effects of fans in the interactive ceremony of cultural reproduction.The study found that the online game virtual community can constitute the fan cultural reproduction interaction ceremony chain,and has unique patterns and characteristics.The fan’s cultural reproduction behavior is an important condition for the circular interaction of the game community.They carry out interactive communication and common concern through text,pictures,videos and other forms,build a virtual information exchange space and emotion transmission space,realize group unity,improve individuals’ sense of belonging and identity to the group,and form specific cultural symbols.However,they should also pay attention to the problems and chaos existing in the cultural reproduction of fans,and treat the development of fan culture rationally.