Research On The Cultivation Of College Students’ Socialist Core Values In The Age Of Media Convergence

The change of media technology has promoted changes in the media environment,but also intensified the deconstruction and reconstruction of the media communication pattern.As an inevitable development trend of information dissemination,media fusion has profoundly affected the lifestyle,mode of production and way of thinking of college students.In other words,the current college students have entered the era of media integration.In-depth exploration of the cultivation of the socialist core values of college students in the era of integrated media is a response to reality and is of great significance.Media integration is a "double-edged sword." In the era of media integration,the cultivation of socialist core values for college students can be described as crises coexisting.In terms of opportunities: the diversity of media integration has enriched the expression of socialist core values and the diversity of communication carriers and broadened the channels of dissemination of socialist core values,the speed of dissemination has improved the effectiveness of dissemination of socialist core values,and the wide range of dissemination has expanded the propaganda position of socialist core values.At the same time;in terms of challenges: The pan-entertainment in the characteristics of new media has increased the difficulty of value judgment and value selection for college students,the uneven media literacy of communication subjects has exacerbated the imbalance of communication quality,and the virtual interaction has enhanced the authority challenge and information to the education of traditional values.The massive nature of it reduces college students’ sense of identity with core values.Therefore,in the era of converged media where crises coexist,we must turn crises into opportunities.We must take the platform as the foundation,the content as the core,and the system as the guarantee.We hereby propose the following optimization strategies: First,strengthen the top-level design and optimize the layout of the project;It is to strengthen the dual main body and improve the multi-dimensional literacy;the third is to enrich the cultivation form and innovate the interpretation method;the fourth is to explore the long-term operation,incentive,supervision,management,feedback mechanism and guarantee system of the integrated media platform,strengthen internal and external linkages,and enhance collaborative education people.