Research On The Formation Mechanism Of Network Public Opinion Hotspot From The Perspective Of Omnimedia

With the development of Internet technology and the increasing number of Netizens in China,information transmission channels have been opened up,and the one-way communication mode of traditional media has been broken.Network media has shown unprecedented powerful power,and the formation mechanism of network public opinion has undergone subversive changes.Communication is the basis of the formation,in view of the four spread all media content is a new media environment in time,form,subject,power on the four dimensions of change,in the perspective of four full media research network public opinion mechanism for the formation of hot spot to a new thinking to explore the hot forming process of public opinion,for public opinion hotspot research provide incremental results at the same time,to grasp the network public opinion environment,The establishment of network public opinion guidance train of thought has important practical significance.The whole process of media makes the information spread in a continuous state.The communication breaks through the time and space restrictions,and the information can not escape.Its way of communication increases the arrival rate and coverage rate of information,and provides mass materials for the field of public opinion,which is the basic factor for the formation of the hot spots of network public opinion.Holographic media multiplies the ability of media to transmit information and refreshes the imagination of human receiving information in various non-traditional forms.Different forms of communication also play a unique role in the formation of hot spots of network public opinion by virtue of their own characteristics.Make full media transmission base surge,complication of transmission directly led to the diversification of network public opinion field information,opinion,the media have sprung up,become the important "force" in the field of public opinion to provide information,network public opinion gradually increasing range of subject and object,the energy contained in public places is also unprecedented;Full effect media information and opinions can more accurately matching with the crowd,greatly enhance communication effect,large data,algorithms,such as artificial intelligence technology and the information dissemination produced around a lot to the combination of new communication forms of public attention,and is largely osmosis,quietly to influence the public,It has become an important path for the formation of hot spots of network public opinion in the era of all media.