Research On Low Carbon Campus Applet Game Design Based On Fogg Behavior Model

On September 22,2020,President Xi Jinping proposed in the general debate of the seventy-fifth UN General Assembly that China "strive to reach its peak by 2030,and strive to achieve carbon neutralization by 2060".The Ministry of education has issued the carbon neutralization science and technology innovation plan for colleges and universities.In order to implement the major strategic deployment of the CPC Central Committee and the State Council,guide colleges and universities to better combine the development of science and technology as the first productive force,the cultivation of talents as the first resource and the enhancement of innovation as the first driving force,so as to provide scientific and technological support and human resources guarantee for carbon peaking and carbon neutralization.In the construction of a lowcarbon campus,college students are the best candidates for emission reduction publicity and education.First,they are more likely to accept the concept of low-carbon than other groups and can better regulate their behavior;secondly,colleges and universities are large energy consumers.It is of great significance for college students to establish the awareness of energy conservation and environmental protection,build a low-carbon and environmental protection campus and realize campus carbon neutralization;finally,it will also play an exemplary role in the construction of the whole low-carbon society.By sorting out the literature on the construction of low-carbon campus at home and abroad,it is found that the following problems generally exist in the construction of low-carbon campus at home:students lack effective guidance,do not fully understand the concept of low-carbon,and their understanding of the construction of low-carbon campus still stays at the level of infrastructure replacement;with the implementation of low-carbon policy from top to bottom,students take passive low-carbon actions;lack of campus low-carbon solutions that adapt to local conditions and are not targeted.By mining the low-carbon needs of College users,this study systematically analyzes the influence of the three elements of Fogg behavior model on the use behavior of campus users in different stages of the game,and summarizes the design scheme of persuasion in low-carbon campus Games:discovery stage-enhancing students’ motivation,entry stage-improving students’ ability,shaping stage-cultivating students’ behavior,final stage-motivate students to continue.Through these four stages of persuasion game design strategies,encourage and guide college students to continue to use low-carbon campus apps.This topic also designs,practices and verifies the application strategy of Fogg behavior model through the carbon treasure map game built in the low-carbon campus applet.With the help of Alibaba cloud data and artificial intelligence technology,this topic integrates data resources to help realize energy conservation and carbon reduction in Colleges and universities and benefit the public with low carbon.After half a year of testing and use,the low-carbon applet of the China Academy of Art has received good feedback from students.Some colleges and universities have adopted the solution and helped promote it,which plays a guiding role in promoting the low-carbon construction of different campuses.