Multi-level Communication Of Ideological And Political Education In Colleges And Universities

Since the 18 th National Congress of the Communist Party of China,the CPC Central Committee has attached great importance to the integrated development of traditional media and new media.General Secretary Xi Jinping has repeatedly stressed on different occasions that new technologies and new applications are used to innovate media communication methods.The deep and multi-dimensional integration of traditional media and new media resources has promoted the great changes in information communication,and the era of financial media has come gradually.This paper with the dissemination of ideological and political education information as the research content,closely fit the characteristics of the development of media,the analysis of ideological and political education information dissemination important factors,using the communication theory of information dissemination process,combined with the questionnaire,the thorough analysis of ideological and political education information dissemination media era,put forward optimization countermeasures.In the background of the era of financial media,the communication media and environment are completely different from the past,and the subject,object,content and effect of ideological and political education in colleges and universities also have new development characteristics.After collecting relevant data,the current research status of domestic and foreign scholars on the dissemination of ideological and political education information in colleges and universities is analyzed to show the feasibility of the research.On this basis,clarify the relevant concept of media and the characteristics of The Times,summarizes the media background of ideological and political education information dissemination basic meaning and influence elements,namely the traditional opinion leader,network opinion leader,education subject,carrier,environment,etc.,in-depth interpretation of media era ideological and political education information dissemination concept and theoretical basis.Then,to clarify the ideological and political education information transmission single,two,and multi-level process development,deeply and specifically expounds the ideological and political education of the media information communication process,is the media communication platform plays an important role of "information flow" process,traditional and network opinion leaders coordinated development of "influence flow" process,analyzes the media era ideological and political education information in the process of lower threshold,channels,decentralization and decentralized characteristics.In addition,taking the questionnaire survey results as the key basis,the specific situation of the "information flow" and "influence flow" of the multi-level dissemination of ideological and political education information in colleges and universities under the background of financial media is expounded,and the deep reasons behind the obstruction and interference of ideological and political education information are deeply explored.Finally,on the basis of in-depth analysis of the reality,from the integration of ideological and political education information media,strengthen the construction of ideological and political education information content,promote the development of ideological and political education,enhance the ideological and political education function,purify the ideological and political education information dissemination environment,etc.,seek to melt media background optimization ideological and political education information dissemination countermeasures.