Research On Business Competitive Strategy Of TJ Company

Founded in 2019,TJ is a sports operation company focusing on League of Legends e-sports.The company has established a special e-sports team to focus on the construction and operation of the e-sports ecosystem.Through the operation and accumulation in the domestic market in the early stage,it has gained a high degree of attention in the development of the industry.However,with the change of policies and the continuous development of network science and technology,the competition in the industry has intensified,and the company and its core business have also come under greater pressure.The industry status of e-sports event operations has become an important issue for TJ companies today.This paper takes TJ’s League of Legends professional league as the research object,based on the PEST macro-environmental analysis model to study the political environment,economic environment,social and cultural environment,and technical environment of TJ’s company,and with the help of Michael Porter’s five-force competition structure in the industry The model research analyzes the market environment,market structure and customer demand of the League of Legends professional league,studies the main competitors of the League of Legends professional league,points out the key success factors of my country’s e-sports competitions,and summarizes the opportunities that TJ Company faces in the external environment.and threats.Based on the analysis of the external environment,analyze the internal environment of TJ company,study the development history of TJ company’s Chinese League of Legends professional league,and take stock of TJ company’s corporate capabilities and TJ company’s core expertise,and summarize TJ company’s Strengths and Weaknesses.On the basis of the research on the internal and external environment of TJ company,through the SWOT model to further study the advantages,disadvantages,opportunities and threats of TJ company,and carry out SO,WO,ST,WT combination strategy analysis,and finally choose the differentiated competition strategy as the hero of TJ company The competitive strategy of the League of Legends professional league,put forward a differentiated development plan around the business model and service,and put forward the implementation strategy and safeguard measures of the competitive strategy to help TJ Company achieve the maintenance of the competitive advantage of the League of Legends professional league in electronic competitions It also provides analytical ideas for the development and competition planning of other companies operating e-sports events.