Research On Lego Education Marketing Strategy Of TM Culture Communication Company

The state encourages the development of quality education and benefits from the newly introduced dual-reduction policy.Quality education is not only valued by the country,but also has been recognized and supported by parents.As an important item in quality education,the development momentum of Lego education is strong,but it is also facing great challenges while developing in opportunities.The development of Lego education in China is in full swing,and the market competition is fierce.If you want to occupy the favorable position of the Lego market environment,how to formulate a matching marketing plan has become a problem that the Lego education of TM Culture Communication Co.,Ltd.needs to break through.The Lego education of TM Culture Communication Company mainly provides Lego education and training for children and adolescents aged 3-15.The company’s early profitability is good.However,the number of members of the campus in recent years has only decreased.The company urgently needs to find solutions for business difficulties.In this regard,effective marketing strategy planning has played an effective promotional role in the analysis and formulation of marketing plans for the Lego education training industry and the development of the Lego education training industry.EssenceThis article takes TM Cultural Communication Company as an example.Based on the 7PS marketing theory and the STP market positioning theory,the marketing status and market environment of Lego education are studied.Factors are evaluated and analyzed.The questionnaire data is collected and the problems of the current marketing status of the current enterprise are used to analyze the current situation of the current enterprise.Based on the existing problems combined with the 5W2 H analysis method,the Lego education is different from its Lego education In-depth analysis of the causes of the dimension of the dimension and planning the overall 7-dimensional marketing strategy of Lego education,the development of the target market suitable for self-Lego education,and its own advantageous products and marketing combinations to form a marketing of marketing theory based on the 7PS combination marketing theory Strategies to improve corporate competitiveness.The Lego Education of TM Culture Communication Company should focus on the growth strategy and seize the advantages of policy and market development opportunities.Combined with the characteristics of providing products,the market is positioned in the mid-to-high-end market,continuously carried out various forms of innovative activities,exerts its own professional advantages,explores the effective marketing optimization strategies,and then helps the Lego education business can be available.Continuously operating development.