Reserarch On KY Education Marketing Strategy

With the development of science and technology in our country,artificial intelligence and AI technology are coming into our life,the demand for posts is decreasing every year,the number of students enrolled in colleges and universities is increasing every year,and it is difficult for college students to get a job,it has become an important problem that our country urgently needs to solve.More and more students join the ranks of the postgraduate entrance examination,through improving their academic qualifications to increase their competitiveness.Therefore,the difficulty of taking an examination of grind rises year by year,the demand that takes an examination of grind trains is bigger and bigger.With the internet + becoming a new mode of people’s life,postgraduate entrance examination and training is no longer the face-to-face instruction in the past.The marketing mode has gradually changed from traditional offline operation to online marketing mode.Students only need a mobile phone or a computer,can Learn online at any time,the change of study mode has brought new development opportunity to the industry of postgraduate entrance examination and training,each organization scramble to occupy on-line training market.Online marketing strategy research of training industry has become the primary research topic of various training institutions.In this paper,KY Education as the main research object,based on 4C marketing theory to KY education marketing strategy analysis.Firstly,the environment of KY education is analyzed.Then it analyzes the current situation and existing problems of KY education marketing strategy.Then according to the existing problems to make the corresponding marketing strategy adjustment.Finally,in order to ensure the smooth implementation of marketing strategy,put forward KY education protection measures.I hope that through the systematic analysis of this paper,to provide reference for the research of marketing strategy of postgraduate entrance examination and training industry.