Research Of Graduate Entrance Exam Training Institutions Competitiveness Based On The Perspective Of Students

In recent years, take the graduate entrance exam number is increasing year by year, the sectionforce expands ceaselessly, enrollment growth, ecbolic" graduate entrance exam" phenomenon. Atthe same time created the entrance examination for postgraduate training needs, making the "graduate entrance exam training Economic" abnormal prosperity. In Taiyuan City, and the graduatestudent entrance examination related training activities are very active, the graduate studententrance examination training institutions in the number and size of growing, and its industrysituation quite unpopular prosperity but confused chapter. When faced with fierce competition butchaotic market, each graduate entrance exam training institutions will be thinking about thisproblem: how to compete with other training institutions, how to gain an advantage in marketcompetition. In order to solve these problems, this paper introduced the theory of competitiveness,learn and adopt the theory of competition ability and enterprise competitiveness theory, analysis ofthe postgraduate entrance examination training institutions competitiveness.The graduate student entrance examination training institutions competitiveness of specificcontent is divided into seven factors in this article: training courses, teachers strength, brand image,marketing, information services, large-scale facilities and training culture. According to the sevenelements, the paper designed the student oriented adjustment questionnaire. According to the surveyresults, the factors were analyzed, and the single factors have also been analyzed. The constituentelements of the comprehensive analysis is to study the seven elements of strong weak contrast, eachelements of competitive decision and on its influence size, grasp the core competitiveness elements.The results show that, Taiyuan City graduate entrance exam training institutions competitiveelements are ranked, according to the important degree: the first course, second brands, thirdteachers, fourth price factors, fifth scale facilities, sixth bits of information services, seventhtraining culture. The individual elements of the analysis is to study each constituent elements of theinternal factors, and the operation situation, identify the most critical factors, find each constituentelements of the core problem.Through the above two content analysis,we know what is the Taiyuan City graduate entranceexam training institutions competitiveness, preliminary. Articles found, our postgraduate traininginstitutions competitiveness needs and expectations, compared with reality, there is a certain gap. Inan effort to bridge the gap, this paper puts forward five strategies, to promote the Taiyuan Citygraduate entrance exam training institutions competitiveness, respectively is: improve the quality ofcurriculum policy; save the training cost strategy; differential pricing strategy; a full range ofdiversified service strategy, the construction of training culture strategy.