Research On Marketing Strategy Of H Postgraduate Entrance Examination Training Institutions

The postgraduate entrance examination has become a hot trend in recent years,and the scale of the postgraduate entrance examination training market is constantly expanding.However,there are a large number of homogenized postgraduate entrance examination institutions in the market,exacerbating market competition.For small and medium-sized training institutions,market competition pressure forces them to pay more attention to marketing.H Professional Master’s Training Center is a local professional MBA and other professional master’s pre exam training institution in Guangdong.Although the company attaches great importance to marketing and has taken relevant measures,it lacks scientific and systematic theoretical support and effective marketing strategies,which is significantly different from the ideal results.Therefore,how to develop scientific and efficient marketing strategies to help them gain advantages in market competition and promote the company’s development and growth is the core issue currently facing.This article takes the H Professional and Master’s Training Center as the research object,conducts marketing strategy analysis based on the 4P theory,uses PEST analysis method and Porter’s Five Forces model to analyze macro,industry environment,and internal resources,and quantitatively and qualitatively analyzes the company’s sales status through questionnaires and interview surveys.The results indicate that the marketing problems of the H professional and master’s training center are mainly manifested as:the core product features are not prominent and lack competitiveness;Inaccurate price positioning and low market acceptance rate;Insufficient ability to master marketing channels;The promotion method is single.The reasons for the above problems include: inaccurate market positioning of core products and lack of sufficient market research;Lack of a comprehensive marketing channel management mechanism;The marketing team lacks scientific marketing concepts.This article proposes targeted strategies for this,including: optimizing prices;Increase personalized tutoring courses to enhance the core competitiveness of enterprises;Add courses such as psychological counseling for candidates.By studying the marketing strategy of the H professional and master’s training center,not only can it provide basic ideas for improving the company’s marketing strategy,but also provide reference significance for other small and medium-sized training institutions facing similar marketing difficulties.