Analysis On Influencing Factors Of College Students’ Continuous Use Of Stranger Social App

With the continuous progress of network technology and the continuous impact of cultural openness,The social networking of strangers on the mobile terminal becomes more and more convenient.Influenced by the novel coronavirus pneumonia,the life and study of college students have become the "dwelling mode" of staying indoors.A large number of college students are unable to participate in large-scale gathering activities,and the ways of making friends with strangers are sharply reduced.Therefore,stranger social apps have been highly used among college students.Therefore,stranger social apps have gained a high utilization rate among college students.Because the experience of college students will have varying degrees of impact on their future behavior,the research on college students has high forward-looking value.Therefore,it is of great significance to study the continuous use intention of APP college students to strangers’ social classes.Through the analysis of relevant research at home and abroad and the summary of the needs,development trends and user characteristics of online stranger social networking,this thesis deeply analyzes the influencing factors of College Students’ willingness to continue to use stranger social apps.On the basis of SOR model(stimulus organism response),I integrate the relevant theories of psychology and behavior,build a stranger social app college students’ continuous use intention model,and put forward 14 research hypotheses.This thesis adopts the method of empirical research,obtains the sample data through the questionnaire,makes descriptive statistics,reliability analysis and validity analysis of the collected data by SPSS,and constructs and tests the structural equation model of the research hypothesis by AMOS software.Finally,after the experiment and the modification of the model,11 variables,including information quality,spatial distance,system quality,privacy protection,information quality,psychological distance,system quality,Expectation Confirmation,perceived entertainment,perceived usefulness and social impact,have a positive impact on the sustainable use intention of college students;Perceived risk has a negative impact on College Students’ willingness to continue to use.