A Survey Analysis Of Stranger Dating Software’s Continuous Use Intention And Its Influencing Factors

Socializing is an important part of people’s daily life and meets different needs.With the continuous development of mobile internet,the need for social networking has been developed and evolved,from the initial acquaintance social networking,work social networking,to the later unfamiliar social networking.The emergence of unfamiliar social networking has,to a certain extent,pushed contemporary young people to expand their friendship circle,and in response to this phenomenon,many dating apps have emerged on the Internet.However,with the rise of various dating software,on the one hand,it has enriched our young people’s way of making friends,but on the other hand,it has also led to the uneven development of dating software.Therefore,in this thesis,we investigate and analyze the factors influencing the continuous use of dating software.This thesis selects Tantan,Momo,Soul,Yidui,Summer mainstream strange dating software as the object of study,and the main purpose of this survey,according to which the questionnaire is designed,and the questionnaire is issued online to collect data,and the overall survey is for the young group of 18-32 years old(post-90 s adults)in Hebei Province.In this thesis,various statistical analysis methods and models were used to analyze young people’s continuous willingness to use dating software.First,descriptive statistical analysis was used to qualitatively describe the collected samples in terms of gender,occupation,positive influence and negative influence;second,text mining,which includes word cloud map and sentiment analysis,was used to determine the positive or negative direction of user evaluations of major software,and satisfaction analysis of user evaluations was conducted;again,the SEM model part structure diagram was determined based on mediating effect analysis,and further using Finally,two logistic regression models were used to analyze the satisfaction of dating needs and the transformation of online dating reality.Based on the above survey and analysis,the following conclusions were drawn: First,the user audit strictness,matching accuracy and functional interest of dating software are crucial.Secondly,users’ willingness to continue to use is strong,and the development prospect of dating software market is good.Third,through the use of dating software,the actual dating circle is expanded.Fourth,the dating method should be moderate,the operation is streamlined,personalized and customized services.Fifth,the order of satisfaction favorite is in order:Summer,Tantan,Soul,Momo,and Yidui.Combined with the above analysis results,this thesis proposes strategies to enhance the continued use of strange dating software users: first,for the software to propose a sound information audit system,optimize the product interface,and strive to be simple and generous,and streamline the fees.Secondly,the thesis proposes that the relevant regulatory authorities should review the qualifications of the dating software and verify the information of the users.Third,for users to raise their own awareness of privacy and security,pay attention to screening bad information.