Research And Visual Design Of Social Media Communication Model Of University Think Tanks

The way people receive and obtain information has changed,and social media platforms have become an important information dissemination channel.As an important organization for the government to carry out policy information publicity,interpretation and dissemination of information,college think tanks take the initiative to speak out on social media platforms to play the role of advising the government and enlightening the people.Since social media has flourished,there have been numerous studies related to it;at the same time,due to the fact that the Party and the state have attached great importance to university think tanks in recent years,research on the communication and construction of university think tanks has gradually increased in recent years,but there are relatively few research contents related to both.In order to explore the information dissemination rules of university think tanks in social media,this paper analyzes the influencing factors of communication power by crawling the operation data of university think tanks.Then,through the distribution of questionnaires,the correlation between users’ preferences for obtaining information,degree of demand satisfaction,and willingness to interact behaviors is explored,and a model is built to present the visual effect.Finally,suggestions are given based on the actual situation.This paper firstly defines the social media communication power of university think tanks based on literature,and crawled 14,696 article data published by the We Chat public accounts of 8 national high-end think tanks in 8 universities from January 1,2014 to January 30,2022 through python,to systematically analyze the current situation of its operation and construction from the aspects of communication characteristics and communication effects.Then,based on the above conclusions,the user’s demand satisfaction situation is analyzed from the user’s use and satisfaction level.By issuing questionnaires,we can understand the user’s usage behavior,contact preference motivation,and demand satisfaction,explore the correlation between the three,and build a social media communication power model for university think tanks.Finally,according to the process of data collection and processing,model visualization,and interface and interaction,the communication force visualization system is designed,and the interactive function of data filtering and selection in the visualization process is realized.On this basis,the visualization system is evaluated in four aspects: effectiveness,performance,readability,and interactivity.This paper analyzes the important factors affecting the communication power of social media of college think tanks,builds a communication power model,and puts forward countermeasures and suggestions to use social media to improve the communication power of college think tanks,in order to provide reference for the operation and construction of social media in college think tanks.