Symbolic Mechanism And Emotional Logic: Research On Interactive Ceremony Of Bullet Screen Video Website

The rapid development of network technology breaks the restriction of time and space on interactive behavior,and also provides us with new ways of interaction.Along with the network transmission speed boost,watch the video also become the primary choice of leisure and entertainment in daily life,but the interactive video comments hysteresis can’t satisfy the social needs of people are watching the video,and the emergence of the barrage change video the limitation on the interactive behavior,and thus formed the barrage interaction of this new type of network interaction.With the popularity of bullet screen video among netizens,the number of people watching it is also gradually increasing,attracting more people to participate in the interaction of bullet screen.This prompts us to start thinking about how the barrage interaction is carried out and what are the core factors that affect the continuous development of the barrage interaction.For these problems,this paper will start from the interactive behavior itself and analyze the video situation of bullet screen interaction.This paper chooses Bilibili,a bullet-screen video website with the largest number of users in China,as the research object.Under the framework of Collins interactive ritual chain theory,this paper investigates the behavior itself of barrage interaction,and constructs the basic model of barrage interaction ritual by focusing on the analysis of two core elements of barrage interaction,namely,barrage symbol and emotional energy.First of all,the article combed the research literature related to network interaction and barrage,analysis in this paper,using the theory of interactive service chain,and with the help of structured theory,"body" is not present interaction ritual existence question to answer,again from the interactive extracting symbols and emotional ceremony chain theory as the analysis of the core elements of barrage interaction.By selecting video users of station B and conducting in-depth interviews with them,we can understand their knowledge and understanding of bullet screen,bullet screen video and interactive behavior,and provide evidence for the production of bullet screen symbols and the formation of emotional energy in the process of bullet screen interaction.This paper starts from the bullet screen,analyzes the role of bullet screen as an interactive medium in the interaction of bullet screen,and makes a brief analysis of the type of bullet screen and the language of bullet screen,so as to do a good conceptual analysis for the in-depth study of bullet screen interaction.Then,on the core elements of barrage interaction,symbol and the emotion were analyzed,and put forward the barrage of language in the process of production of symbolic transformation,as well as the barrage symbol plays the role of the interaction between barrage,the emotional side of meeting the individual needs and interesting community contributed to the formation,and in a sustained barrage interactions continue.Finally,from the role of bullet screen symbols and emotions in the interaction of bullet screen,this paper obtains the results of the interaction of bullet screen,and constructs the basic model of the interactive ceremony of bullet screen.At the same time,in the interview process,we also found the hidden practical problems in the barrage interaction.The assimilation of the barrage content and the entertainment of the barrage interaction will become obstacles to the continued development of the barrage interaction.