| The successful hosting of the Beijing 2022 Winter Olympics has delivered a satisfactory answer to the Chinese people and the international community,and told the world a beautiful,warm and moving story of the Winter Olympics.By focusing on the news reports of CCTV during the Beijing 2022 Winter Olympic Games,this paper reveals the motivation,value and problems behind the presentation of the coverage of the Winter Olympic Games by the mainstream media represented by CCTV,clarifies the thoughts and framework of the Olympic Games report,and provides relevant constructive suggestions for the future Olympic news reports.This paper takes the news reports of CCTV during the Beijing 2022 Winter Olympics as the research object.By means of literature,case study,expert interview,content analysis,questionnaire,TF-IDF algorithm and other methods,on the basis of the framework theory,According to the three levels of high,middle and low,this paper analyzes the CCTV news reporting framework during the operation of Beijing 2022 Winter Olympic Games,and then obtains the realistic picture constructed through the framework.Based on the above research,this paper firstly sorted out the column overview and content overview of CCTV news report on Beijing 2022 Winter Olympics,and made text analysis in terms of content production,distribution channel and communication effect from the perspective of news production process,laying a foundation for the present characteristics analysis and framework analysis of the following news report.Secondly,the paper carries out a systematic analysis of the relevant news report samples from three aspects: analysis of the characteristics of news report presentation,analysis of news frame and analysis of the realistic picture of frame construction.According to the analysis,it has the following characteristics in the presentation of news reports: The number of reports presents "more at two ends and less in the middle",and the topics of the reports highlight "more unity" and "together for the future".News and communication are mainly used in a variety of genres,interviews and special reports,adhering to the main theme of the Winter Olympics in a positive and neutral way.The sports reports are comprehensive and localized,and the news headlines are realistic in form,concise and meaningful,and rich in meaning.In the analysis of news framework,the high-level framework focuses on the construction and presentation of Olympic issues,including athletes’ performance on the field,athletes’ interviews,the theme of "Unity" and "Together for the Future",the work guidance of the International Olympic Committee,and the voluntary service guarantee of the Winter Olympics.The middle-level framework focuses on the construction of "main event" framework and the prominence of news elements.The high frequency words extracted from the low level frame echo with the main topics of the Winter Olympics.According to the research,by setting up the reporting framework of the Winter Olympics,CCTV has constructed two realistic images of "more unity" and "future",and presented a simple,safe and wonderful Olympic event to the world under the global coronavirus epidemic.Finally,this article summarizes the CCTV in this Winter Olympic Games and the future innovation.At the same time,based on the above news report research,this paper tries to put forward five constructive suggestions: enrich the content of the framework,strengthen the main body of athletes;Do a good job in news reporting emergency crisis response plan;Through technology enabling,give play to the advantages of artificial intelligence,improve the timeliness of news reporting;Train more professional winter sports journalists to dig deep into athletes’ stories;Grasp the balance of report layout through report planning.Through the research,we understand how to construct the framework of Olympic coverage,provide some theoretical thinking and practice inspiration for future Olympic coverage,and provide some reference for Chinese central and local mainstream media to participate in the large-scale sports events. |
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