Research On Integrated Reporting Strategies For The 2022 Beijing Winter Olympics

The Olympic Games,as the most influential sports event in the world,has been closely watched.Various countries use sports to exchange culture,exchange sports skills and encourage people to participate in sports.The mainstream media of various countries even report it intensively as an important event to present the national image,reflect the comprehensive national strength and develop the national sports cause.Since February 25,2018,the 24 th winter Olympic Games have entered the Beijing cycle.People all over the world have been looking forward to the Beijing winter Olympic Games and the wonderful presentation of China.Under the background of integrating media and supported by scientific and technological progress,new media forms emerge and develop rapidly.In the face of the challenges of network media and other advantages,the traditional media is not confident enough and under great pressure.General secretary xi jinping stressed that "we need to speed up media integration and lead media integration onto a fast track." Therefore,it has become an important task for the winter Olympics report to give play to the respective advantages of the two media,extend the space of news transmission,create more diversified and interesting information that meets the needs of the audience,improve the media's attraction and charisma,and realize efficient communication.Based on the integrated reporting of the pyeongchang winter Olympic Games by CCTV,this paper combines the relevant knowledge of news and communication science,and studies it with the methods of literature,case analysis,logical analysis and comparative analysis,so as to summarize the experience and shortcomings of integrated reporting and provide reference for the reporting of the Beijing winter Olympic Games.(1)integrated reports have played a positive role in promoting and influencing the publicity of the winter Olympics and the development of ice and snow sports.On the one hand,the diversified and rich forms of reports and informative content of the winter Olympic Games have increased the attraction of the programs,providing audiences with more choices to watch the winter Olympic Games.At the same time,the new experience and interaction brought by the games have made them feel as if they were on the scene.On the other hand,the highly infectious fusion report has aroused the audience's interest and enthusiasm in participating in the ice and snow sports.While the audience base of the program has increased,it has also set off a boom in the ice and snow sports,which further promotes the development of the ice and snow sports.(2)the breakthrough and deficiency coexist in the integrated report of the pyeongchang winter Olympic Games by CCTV.On the one hand,compared with previous Olympic reports,pyeongchang Olympic media in coverage forms,content,platforms,linkage and audience interaction and so on have a breakthrough,in the interaction with the audience,for example,combined with Chinese elements,guess lantern riddles,conducted activities,sports enthusiasts and netizens welcomed,increase the viscosity of program;On the other hand,there are still deficiencies in technology application,project reporting,platform connection,and network supervision,which need to be improved.(3)the integrated report of winter Olympics is influenced by multiple factors.First,new media,with its characteristics of fast speed and strong interaction,has impacted the traditional media,prompting a large number of users to focus on new media.Traditional media must keep pace with The Times,take the initiative to deeply integrate with new media,and realize complementary advantages.Second,the new round of scientific and technological revolution has brought about changes in the communication pattern.Cloud computing,big data,the Internet of things,artificial intelligence and other technologies have developed rapidly.Thirdly,differentiated audience demand,high-quality information content and diversified communication channels put forward higher requirements for integrated reporting of the winter Olympics.We will create an integrated,diversified,real-time and interactive communication model to improve the efficiency and efficiency of news reporting,so as to tell a good story about snow and ice and carry forward the spirit of the winter Olympics.Based on the above analysis,the following countermeasures are proposed forintegrated reporting of Beijing 2022 winter Olympic Games: first,strengthen the application of technology to achieve three-dimensional reporting;Second,balanced reporting projects to achieve comprehensive reporting;Third,the joint short video platform,innovative reporting forms;Fourth,speed up talent training to meet the needs of the winter Olympics reporting team;Fifth,establish a "gatekeeper" mechanism and adhere to the correct guidance of public opinion?...