Integrating Geographic Information Into Social:A Research On Youth Tribal Social Behavior Based On Location-Based Social Software "Zenly"

In this study,Zenly-Friends-exclusive,a popular location-based social software among young people,was selected for a case study.Based on the theoretical perspective of "re-tribalization" proposed by Mc Luhan,more specific practical explanations were provided for this theory.As an observer,the author conducted participial observation of the positioning social software "Zly.in addition,we interviewed 20 Zenlyers.Finally,this paper summarizes the research results,explores the user motivation,analyzes the design core of the main functions,studies the behavioral representation of tribalized social behavior,discusses the phenomenon of tribalized social behavior,and finally puts forward optimization suggestions and analyzes and positions the future development path of social networking based on the interview conclusions.The specific research methods include case analysis method,participatory observation method,in-depth interview method and literature method.In the era of mobile Internet,the extensive application of big data and artificial intelligence has broken the space and time barrier between people and blurred the geographical boundaries.In the past,functional design of social media focused on how virtual social scenes could replace real interpersonal social behaviors,but no matter how real online social scenes could replace face-to-face communication in the development of interpersonal relations.Social media can not separate online functions from offline relationships,but should open up the connection channel between online and offline.Geographic information is the most suitable clue for connecting virtual online social interaction with real offline relationship,and location-based social software comes into being.The integration of geographic information innovates the way of social interaction,redefines "continuous online feeling",and gives birth to the youth tribal culture from the perspective of acquaintances’ social interaction.From the perspective of comprehensive social media,the tribal culture presented by strangers’ social communication shows an unstable relationship structure.The tribe formed by such relationship will either become discrete or become an "expanding field" before the social software of acquaintances.However,the positioning social software based on acquaintance socialization does not isolate the possibility of face-to-face communication between people,nor does it simply embed the offline social scene in the virtual scene "mirror".Instead,it uses geographic information combined with the social scene to design online functions to guide the development of offline relations,so that the social relations between people can be connected both online and offline.Location social software is the combination of geographic information and social communication,the integration of space and culture,and also a new attempt of social media.In the media scene of Eternal Online and intelligent algorithms,we need to be a subject with both the right to choose the media and the ability to get rid of the media dependence.