Study Of The Enfluence And Countermeasure Of The Pan Entertainment Of Mass Media On The Ideological And Political Education Of Undergraduates

With the deep development of reform and opening up,reform,the mass media which is used as the culture carrier under the process of culture system reform,has entranced into the development mode of commercialization and marketization,endowing the capital characterization.The capital profit enables the mass media to meet consumer demand of the public continually in order to securing the more mass market shares,which produces flourishing market of entertainment cultural.The education,guidance and cognition of mass media are suppressed,and its sensory stimulation and entertainment function are intensified and highlighted under this entertainment culture.So,a new word-pan entertainment generated.The mass media pan entertainment is the external cultural environment,which is the ideological and political education of college has to face to.The development of pan entertainment impacts the social mainstream culture and challenges the mainstream of social consciousness,and it makes the unprecedented difficulty for ideology and political education of college.So,it is significative to research the effects of the mass media pan entertainment on ideology and political education of college students.Based on the theory of communication,psychology and pedagogy,this paper briefly analyzes the relationship between the mass media and the ideological and political education of college students on the basis of comprehensively analyzing the concept,performance and characteristics of mass media pan entertainment,and clarifies the necessity of this research.On the basic of above works,we dialectically analyze the effects of mass media pan entertainment on the ideological and political education of college students.On the one hand,the spread of pan entertainment of the mass media can promote the psychological adjustment of college students and meet their spiritual entertainment needs and develop its independent creative.On the other hand,the further development of pan entertainment provides a possible expansion of the ideological and political education space.However,the pan entertainment brought more serious digestion for college students ideological and political education since there is inherent contradiction between inherent characteristics of pan entertainment and ideological and political education of college students.This specifically results in: the mainstream value shape of object of ideological and political education of college students and the hinder of ability development of rational thinking;the impact of traditional ideological and political education discourse system and the ideological and political theory course teaching mode;the infect of ideology and political education environment.The panentertainment has negative effects on ideology and political education of college students due to the lack of government supervision,the omission of college education,the improper role of media and the boundedness of college student development.More efforts need to do by the government,media,college and students to promote effectiveness of ideology and political education of college students which is impacted by the mass media pan entertainment.Firstly,state organs should intensify the supervised and administrate to media culture market and guidance the media to develop positively.Secondly,the mass media need to find out his role and be responsible for society to create a social atmosphere conducive to the growth of college students.Thirdly,the college should strengthen consciousness of education,improving its own education as a function of era,replying the impact of pan entertainment positively.Lastly,college students should pay attention to promote self-enhancement and the immunity of thought.