| With the development of international communication and the change of media forms,mobile games have become one of the main carriers of cultural transmission and external communication.The scale of Chinese mobile games abroad is growing day by day,from "small business" to "big business".Many Chinese manufacturers gradually occupy a certain position in the international mobile game market,which reflects the improvement of China’s cultural soft power and international discourse power.After ten years of development,the overseas market still has great development potential.However,some mobile games still have quality problems and business problems.Chinese mobile games exported to overseas still need to find their own style and positioning,explore the tastes of international players,and realize the refined and precise dissemination of mobile games.This paper takes Chinese mobile games exported overseas from 2011 to 2021 as the research object,mainly selects Chinese mobile games with high reputation,high quality and high income flow as the key research cases,uses the research methods of comparative analysis and text analysis,combines the specific practice of the research object,and takes narratology as the reference theory.This paper studies the narrative strategy of Chinese mobile games from the perspective of international communication from the three aspects of narrative theme,narrative perspective and narrative symbols,summarizes the characteristics and advantages of Chinese mobile games exported overseas in terms of narrative theme,narrative perspective and narrative symbols,improves the theories related to international communication of Chinese mobile games,and provides suggestions for future Chinese mobile games going overseas.Improve the international communication level of Chinese mobile games.At that time,these Chinese mobile games with high reputation and high income will become another name card of China’s external communication. |
