Mutual Promotion And Integration:Organizational Growth And Construction Of Community Publicity

At present,our country puts forward the new request to the grass-roots social governance,establishes and consummates the social governance system,activates the governance community which is full of the social vitality.By combing through the literature,the author finds that the construction of urban grass-roots community is mainly driven by administration,the degree of community participation is not high,and the governance mechanism of multi-governance subject consultation is often reduced to a mere formality,finally,the process of community construction is faced with "Governance failure" or "Community dilemma",the most critical reason is the lack of community publicity.At present,the research on community publicity mainly focuses on the definition of the concept,the core elements,the relationship with social policy,the path of construction,etc.,the discussion does not focus on the construction process of community publicity from the perspective of vertical development of community social organizations.Therefore,this paper takes community social capital as the core focus and criterion,and takes the growth and development of community social organizations as the clue to analyze the logic and process of community publicity construction.Taking the development of the sunshine community social organization in the difficult community of Shanghai as an example,through the methods of semi-structured interviews and consulting documents,this paper combs the development process of the community social organization and the quantitative characteristics of the community social capital in this process,and probes into the construction process of the community publicity and the dynamic change of its form elements in the development process of the vertical organization.It is found that in the process of the development of the social organizations in the Sunshine Community,it is not easy for the community to adopt different strategies to gradually promote the cultivation of social capital in the community,then promote the development of community social organizations and promote the construction of community publicity.Specifically,in the early days of the Sunshine Community Social Organization,the community is in a state of constant contradictions,facing the plight of weak public participation,"Weak public" characteristics are significant.It is not easy for communities to promote community participation,interaction,communication and other public factors through community cultural and recreational activities,public welfare activities and maintain the frequency of activities,then began to move the development of community publicity.Secondly,for the sake of order and norm,the difficult community should increase the system of organization registration,management and the system of community expression and consultation,so as to maintain the vitality of participation in community public space,to increase residents’ attention to community public affairs,to promote the formation of community internal norms,and then enhance the residents’ awareness of the community as a whole,to promote the further development of community publicity.After that,on the premise of the administrative power transferring part of the rights,the internal management ability and external service ability of the social organization of sunshine community were gradually enhanced,and the mutual-aid relationship network of the community was gradually formed,it promotes the transformation of community public spirit from "Helping others" to“Mutual help",which makes the value dimension of community publicity fully displayed.On the whole,the stock of community social capital has been accumulating in the process of the development of sunshine community social organization,which promotes the construction of community social organization order and the promotion of community social organization ability,at the same time,it also promotes the community publicity from the latent state of public elements to the initial state of public awareness,and then develops to the full state of the public spirit of mutual assistance.Therefore,the relationship between the growth of community social organizations and the construction and development of community publicity is mutual promotion and integration.Finally,the author rethinks the limitations of the research perspective and research methods,and analyzes the stock of community social capital accumulation from the perspective of the growth and development of community social organizations,then it analyzes the construction process of community social organization,and discusses the dynamic development practice of organization growth from the perspective of community publicity research,so as to provide reference for the construction of community publicity,and for social work involved in the cultivation of community social organizations and the construction of community publicity to provide practical operational ideas.