Research On The Marketing Strategy Of Guiyang ZT Fitness Clu

With the continuous improvement of the quality of our residents,the quality of life put forward higher requirements,thus making our fitness industry flourish,but the rapid development of our fitness industry at the same time the various management means are lagging behind,because of the lack of scientific marketing planning often lead to poor management of fitness clubs,can not long-term management,such problems in our second and third-tier cities more prominent.ZT Club of Guiyang is a fitness service enterprise with strong influence and representation in Guiyang fitness market,and it is also a typical representative in Guiyang fitness market as a second-tier city,most of the marketing planning problems of Guiyang market fitness clubs exist.The author conducted in-depth field research on ZT fitness clubs in Guiyang,combined with PSET,Porter’s five forces and SWOT analysis methods,combining the 7p and STP theories,this paper proposes the improvement measures for the marketing strategy of ZT Health Club in Guiyang,including the problems existing in the market positioning,pricing,personnel,channel,product,promotion,physical display and service process,we will try our best to provide reference for the healthy development of Guiyang’s fitness industry.