Study On The Optimization Design Of Study Tour Products In Guyan Picture Town,Lishui,Zhejiang

As people’s living standards continue to improve,tourism is developing more and more rapidly,and more and more people are going on trips to increase their knowledge and relieve the pressure of life or work,and tourism has become an essential form of leisure.Study tours originated in Europe,America and Japan and other developed countries are very popular study tours,is an important part of quality education,China is now vigorously advocating primary and secondary schools to carry out study tours,in the current favourable policy environment,timely to create study tour products,has become a new form of enriching educational activities.The Ministry of National Education has now incorporated the study and travel classroom into its new policy of compulsory experimentation in the national comprehensive curriculum for primary school students,and will select pilot colleges to practise the study and travel classroom in practice,so it is necessary to study the study and travel product optimisation.Based on this background,this paper firstly analyzes the theory of tourist satisfaction,the theory of the life cycle of tourism products,the theory of industrial integration,the theory of cultural and tourism integration,the theory of sustainable tourism development,etc.,and makes a research overview of domestic academic circles on study tours,the development of special study product design,study courses,etc.Secondly,using the method of questionnaire survey to investigate and study the current situation of travel and study in Guyan Picture Town,it is found that at present,there is insufficient awareness of study travel in the characteristic town of Lishui Guyan Picture Town;the infrastructure of study bases and supporting services are not perfect;the types of study travel products are single,the characteristics are not obvious and the study travel curriculum system is not perfect.The study of the Guyan Picture Town’s study products is designed and optimised through hands-on experimental teaching methods,and the study model is also being researched and upgraded in Lishui City Experimental School after three rounds of study tour curriculum research in practice and continuous reflection and adjustment of the curriculum content,in order to have a clear understanding of the study tour curriculum,and at the same time to give characteristics The aim is to enhance students’sense of agency,improve their collaborative and creative abilities,and promote the steady development of local study tour products.It also serves as a reference for research in related fields.