Investigation And Analysis Of Leisure Sports Characteristic Towns In Shashi Town Of Liuyang City

In the 13 th Five-Year Plan of Sports Development in China,it is emphasized that the sports industry and tourism industry should be fully,coordinated and sustainable,the supply of sports services should be improved,the spatial distribution of sports industry should be optimized,and the industrial structure of sports industry should be adjusted.With the support of the national government,sports industry and Tourism industry should be vigorously developed.The new integration of industry has gradually attracted the attention of other non-governmental organizations and academia.The emergence of sports characteristic towns is in response to the call of "developing the economy of characteristic districts and counties and speeding up the cultivation of small cities and characteristic small cities" in the 13 th Five-Year Plan of China.Through the construction in recent years,the sports characteristic towns in Liu yang Shashi Town have gradually entered the track of development,and the infrastructure construction and service management of sports leisure and sports projects involved have taken shape.Based on the relevant research status at home and abroad,this paper investigates and analyses the current situation of sports characteristic towns in Shashi Town through literature,interview,field investigation,case analysis and SWOT analysis.Starting from the definition,origin,classification,characteristics and functions of sports towns,this paper summarizes the external advantages and internal advantages of leisure sports characteristic towns in Shashi Town of Liu yang City.The external advantages of sports-featured towns are elaborated from four aspects: political environment,economic environment,social environment and technological environment.The internal advantages are analyzed from ecological resources,geographical location,traditional culture and tourism resources.This paper focuses on the systematic analysis of the construction status of sports towns in Shashi Town,including the status quo of strategic planning,cultural construction,leisure sports environment construction,infrastructure construction,sports activities and integration of leisure sports industry.Based on the investigation and analysis of Shashi Sports Town,the paper puts forward some suggestions for future development strategies from the government level,enterprise level and the public level respectively: giving full play to government functions,setting up coordination agencies for communication and overall planning,strengthening market supervision and improving market efficiency,establishing and perfecting systems to regulate the development of small towns,improving infrastructure,increasing sustainability,and opening up financing channels.It is necessary for enterprises to improve strategic planning,grasp the overall situation,improve the overall organizational level,personnel management level and team building capacity,increase special activities,enhance public participation and interest,innovate brand building,enhance social visibility and recognition of small towns,improve the quality of the people around small towns,and create an orderly,civilized and safe sports and leisure tourism environment.Inheritance and protection consciousness to create a beautiful sand city.