Research On Sports Services For Private Pension Institutions Under The Perspective Of Integration Physical Fitness And Old-age

Participation in physical exercise has a positive role in promoting the physical and mental health and social interaction of the elderly,which is conducive to building a positive and healthy aging society.Based on the current situation of aging in China,and the contradiction between the current sports service supply level of private pension institutions and the actual demand of the elderly,this study attempts to explore the actual situation and main problems of sports service supply of private pension institutions in Changsha.And put forward effective measures and reference for improving the sports service supply level of private pension institutions and elderly people’s participation in sports.Based on this,this study used the existing field investigation method to conduct field research on 18 private pension institutions in 6 districts and counties of Changsha city.Through questionnaire survey and interview,the elderly and related staff in private pension institutions are investigated and interviewed,and the research conclusions are as follows:1)The sports services provided by Changsha private pension institutions mainly include facilities for aging,physical exercise guidance,sports information publicity,sports activity organization and physical fitness monitoring.There are differences in the level of sports services provided by different pension institutions.There is a positive correlation between the supply rate of sports services in old-age care institutions and the subject of the institutions,the area of the institutions and the charges.2)The elderly mainly choose sports activities such as walking,Healthy Qigong,Shadowboxing,chess and cards.The frequency of exercise is 5 times or more,and the length of exercise is about half an hour.The motivation of exercise is to keep healthy,amuse and kill time.The main factors that hinder the elderly to participate in physical exercise are not suitable for individuals,lack of sports facilities and professional guidance personnel,and the elderly have a high demand for sports services.3)Privately-run pension institutions in Changsha are mainly supported by individuals,communities,churches,hospitals and group enterprises.On the whole,privately-run pension institutions are diversified,but the main body of sports service supply in a single institution is relatively single,and the supply force between different bodies is not strong.At the same time,the sports service supply level of private pension institutions based on different subjects is uneven,and there are great differences in the content,form and degree of sports service supply.The overall sports service supply level is low,and there is dislocation between institutional supply and the demand of the elderly.The simple,simple and formalized sports service supply is difficult to meet the growing demand for rich sports services of the elderly,resulting in the phenomenon of short supply and non-demand.4)private pension institutions in Changsha city sports funding sources are mainly local fiscal subsidies,operating income,enterprise unit investment and personal investment in four categories,including local fiscal subsidies and operating income,sports funds put into the main source of funds,less capital investment channels,is endowment institutions sports service supply level of one of the main obstacles.5)The elderly living in private pension institutions in Changsha have a higher demand for sports services,and are more inclined to choose sports with high entertainment and convenience;Different cognition of sports affects the elderly’s willingness to participate in sports.It is not suitable for individuals to exercise,and lack of sports facilities and professional guidance personnel are the main factors that hinder the elderly from exercising.Therefore,improving the sports service supply of private pension institutions should be based on the actual needs of the elderly.6)Currently,in the process of development and improvement of sports service supply of Changsha private pension institutions,some problems need to be solved.It is mainly reflected in the lack of awareness of sports service supply,insufficient attention to sports service on the supplier side and insufficient awareness of sports service on the demand side.The combined force of sports service supply still needs to be intensified,the main body of supply is single and the effective investment of funds is not in place.The supply form of sports service needs to be optimized,the supply structure is not balanced and the supply form is homogenized.The match between supply and demand of sports service needs to be improved urgently,and the attack content of sports service is not perfect.According to the research conclusions and the problems existing in the sports service supply of Changsha private pension institutions,the author puts forward that we should take the initiative to improve the mechanism to promote the participation of the elderly in sports;Promote the participation of multiple subjects and broaden the channels of resource investment;Standardize sports service forms and improve supply accuracy;To mark the actual demand of the elderly,improve the supply of sports service supply of Changsha citizen pension institutions.