Influence Of Motivation And Constraints On Behavioral Intentions Of Amateur Sailing Event Participants

In 2019,the General Office of the State Council issued the "Opinions on Promoting National Fitness and Sports Consumption to Promote the High-quality Development of the Sports Industry",which clearly stated that "promoting the sports industry to become a pillar industry of the national economy".The introduction of this new national strategic policy will undoubtedly inject new strong impetus into the rapid and healthy development of China’s sports industry,including sailing,and the development of sailing sports has entered a historical stage.People’s demand for sports has shifted from a simple physical pursuit to a spiritual identity pursuit,requiring more event organizers to provide high-quality event content and a good event experience.Sailing,a slightly adventurous leisure sport,has gradually entered the vision of sports enthusiasts field.More and more people have come into contact with sailing,more and more sailing clubs have emerged as the times require,and a series of amateur sailing events have emerged one after another.At present,amateur sailing events generally have insufficient publicity,a symmetry between consumer event information and official channels,and the mismatch between event content and consumer demand,which needs to be solved urgently.From the perspective of this article,the organizers of amateur sailing events have established the motivation,constraints and behavioral intentions of amateur sailing event participants from the perspective of increasing event publicity,providing consumers with accessible information channels and creating personalized events.Indicator system,and put forward suggestions for the further development of amateur sailing events from three dimensions,such as increasing event publicity,smooth event consumption market information channels,and improving the level of event service supply for amateur sailing event organizers.The thesis takes the relationship among the motivation,limiting factors and behavioral intentions of domestic amateur sailing event participants as the research object.The subjects of the survey are adult athletes participating in the 2021 amateur sailing events in Ningbo,Shanghai,Wuxi and Qingdao.The research methods contains literature data,questionnaire survey and mathematical statistics,with the theoretical support of leisure limitation theory and self-determination theory,the motivation dimension and limiting factor dimension needed in the text are refined,and the Delphi method is used to analyze the 10 sports events in the field.The experts conducted 2 rounds of consultation and obtained 3 first-level indicators including participation motivation,limiting factors and behavioral intentions,and analyzed and sorted out the participants’ participation motivations,limiting factors,behavioral intentions and their relationships.The theoretical significance of this paper is as follows: 1.Enriching and developing the current domestic research on the influence of sports motivation on behavioral intentions of sailing event participants.2.Discuss and develop the relevant theories about the attraction of low-intensity events to sailing enthusiasts.The practical significance is as follows: 1.Provide strategies for amateur sailing event organizers to increase event publicity,smooth event consumption market information channels,and attract more members.2.Provide protection for sailing enthusiasts to participate in more events with higher event service quality.3.Contribute to the popularization of sailing projects.From the results: 1.The main participants of the event are characterized by high education and high social status;2.Different types of participation motives will support behavioral intentions to varying degrees,and the psychological level of identity adjustment has the greatest impact,indicating that the current participation in amateur sailing events Those who agree that sailing events have a high degree of assimilation of their own values;3.Different types of restrictive factors will hinder behavioral intentions to varying degrees,among which experience restriction has the greatest impact,which is in line with the current amateur sailing events.It cannot fully match the higher-level personalized event needs of event participants.The thesis suggests that amateur sailing event organizers: 1.Dig deep into the psychology of people with high knowledge background and high social status,start from the psychological level to publicize sailing events,attract more sports enthusiasts to experience in the field of amateur sailing events at all levels,and then expand sailing events 2.Reduce the restrictive factors that will hinder sports enthusiasts from participating in sailing events,guide sailing event organizers to organize sailing events with higher service quality,and improve the level of event service;3.Increase the conference to promote sports enthusiasts to participate in sailing events The motivational factors of the competition increase the content of the competition that can reflect the athlete’s value identity.