The Research Of Gender Differences On The Motivation Of Marathon Amateur Runners

In recent years,China’s marathon events have experienced a short and vigorous development,with diverse race types and rising market segments.But inevitably there are serious problems of homogenization phenomenon and the comprehensive value of subdivided events based on gender factors is reflected.With the arrival of COVID-19,the marathon events gradually cooled,and its characteristic of gathered against the epidemic prevention and control measures,so the number and scale of the events were reduced to varying degrees.At the same time,the irregular operation management and risk awareness of the running events were constantly exposed.It can be said that the marathon in China is in a critical transition period under the internal and external impact.Yet,correspondingly,the number of runners in China showed a significant growth trend.Online races and small group events are in full swing.While the epidemic restricts large-scale marathons,it also raises the public’s awareness of sports and health.In this special environment,the motivation of the amateur runners is worth studying carefully.Since previous research has focused on runners in a city or an event,there is obviously regional.So,based on all of that,it’s important to explore the gender differences of marathon amateur runners in different motivation dimensions.Deep into the motivational tendencies of different marathon runner groups,so as to put forward reasonable suggestions for the marathon events in the transition period.Then the results will be,firstly,overall,the five types of marathon amateur motivations intensity from high to low are,physical health,self-development,psychological regulation,social communication and external recognition.The average level of male amateur runners is slightly higher than that of female runners and the characteristics of amateur runners motivation meet the two aspects advocated by ERG theory.Secondly,the independent sample Man-Whitney U test was conducted with gender and competition motivation as group and observation variables,which found that the P value of the other four motivation dimensions was greater than 0.05 except for P value,0.008 under 0.05,indicating that different amateur runners differ at the level of external recognition motivation.Thirdly,when introducing the third observation variables(including age,income and consumption,education,running age,running volume and number of entries),the gender difference of amateur runners’ motivation is more obvious,and presents different linear correlation in different dimensions.Based on the above results,the study draws the following conclusions.In the current special social environment,the traditional pyramid motivation of amateur runners is gradually broken and new demand levels are gradually formed.Under different observation conditions,the motivation level of male runners is easy to show negative correlation,while female runners tend to be positive correlation.Combining the study results and conclusions,this article makes the following suggestions for the current marathon events.Respect the objective differences between different groups of amateur runners.Comprehensive implementation of differentiation strategy and non-differentiation strategy.Meet the competition needs of different runners.With the help of the differences presented under the different observation conditions and focus on creating targeted push and personalized online events.Focus on the growth and development of the runners themselves and combined with the characteristics of the event to constantly create a platform to show themselves in order to form the double affirmation cycle mechanism of "event and individual".Strengthen the positive media publicity to improve runners’ ability to identify communication content and follow the objective laws to prevent blind obedience.Gradually guide the runners to establish a healthy and positive driving motivation to participate.